A Case Study
The Client:
Skechers USA, Inc.
Skechers is a leading lifestyle and performance footwear company with over 4,000 retail stores globally.
Project Scope:
Increase customer acquisition and drive traffic for the grand openings of 3 new Skechers retail stores in New Jersey and California.
The Challenge:
Skechers is an established footwear company with a vast global reach. They were looking for an innovative marketing campaign to engage local customers and generate buzz for their upcoming retail store grand openings in New Jersey and California. Despite their reputation for delivering quality products and cutting-edge advertising, their current approach was heavily reliant on direct mail. As a result, Skechers wanted to explore a fresh strategy to enhance customer engagement in the lead-up to the store openings.
The Client:
Skechers USA, Inc.
Skechers is a leading lifestyle and performance footwear company with over 4,000 retail stores globally.
The Project Scope:
Increase customer acquisition and drive traffic for the grand openings of 3 new Skechers retail stores in New Jersey and California.
The Challenge:
Skechers is an established footwear company with a vast global reach. They were looking for an innovative marketing campaign to engage local customers and generate buzz for their upcoming retail store grand openings in New Jersey and California. Despite their reputation for delivering quality products and cutting-edge advertising, their current approach was heavily reliant on direct mail. As a result, Skechers wanted to explore a fresh strategy to enhance customer engagement in the lead-up to the store openings.
The Solution
This is now turned off
1. Targeted Distribution
50,000 door hangers dropped in each market, reaching targeted neighborhoods near the new stores.
2. Compelling Offer
Each door hanger featured a $10 coupon, incentivizing customers to visit the new stores.
3. Eye-Catching Design
The design aligned with Skechers’ existing bold advertising style, ensuring brand recognition.
The Solution
This is now turned off
1. Targeted Distribution
50,000 door hangers dropped in each market, reaching targeted neighborhoods near the new stores.
2. Compelling Offer
Each door hanger featured a $10 coupon, incentivizing customers to visit the new stores.
3. Eye-Catching Design
The design aligned with Skechers’ existing bold advertising style, ensuring brand recognition.
The Results
High Coupon Redemption
1.1% of recipients redeemed the $10 coupon, translating to $55,575 in revenue.
Long-Term Success
The campaign was credited with 9-12% of store sales in the following month, showcasing lasting impact.
New Customers Acquired
The campaign generated significant foot traffic on opening day and beyond, identifying 1,099 new customers.
The Results
High Coupon Redemption
1.1% of recipients redeemed the $10 coupon, translating to $55,575 in revenue.
Long-Term Success
The campaign was credited with 9-12% of store sales in the following month, showcasing lasting impact.
New Customers Acquired
The campaign generated significant foot traffic on opening day and beyond, identifying 1,099 new customers.
“Skechers is thrilled with the response from the door hanger program. Our goal was to drive
new customers into our stores and our goals were met and exceeded!”
Retail Marketing Department
Skechers, USA
“Skechers is thrilled with the response from the door hanger program. Our goal was to drive new customers into our stores and our goals were met and exceeded!”
Retail Marketing Department
Skechers, USA
Key Takeaways
Skechers’ partnership with Varga exemplifies the power of strategic marketing initiatives in driving business success. By leveraging innovative approaches tailored to local contexts, Skechers not only achieved remarkable ROI but also reinforced its brand presence in key markets.
Think Outside the Box
Door hangers can be an effective tool for local marketing and customer acquisition. Don’t be afraid to try new tactics, even if you are an established brand.
Targeted Outreach
By targeting a specific demographic, Varga ensured the campaign reached the most potential customers, resulting in strong response rates.
Partner Selection
Aligning design and messaging with brand identity is key to enhancing impact, and offering compelling deals like coupons can drive engagement and sales.
Key Takeaways
Ralphs’ Signature store opening was a success, thanks in part to Varga’s targeted door-hanger campaign. By combining strategic targeting with an enticing incentive, the campaign effectively attracted new customers, boosted sales, and built long-term loyalty through the rewards program. This case study demonstrates the effectiveness of personalized marketing for local businesses and the positive impact it can have on customer engagement.
Think Outside the Box
Door hangers can be an effective tool for local marketing and customer acquisition. Don’t be afraid to try new tactics, even if you are an established brand.
Targeted Outreach
By targeting a specific demographic, Varga ensured the campaign reached the most potential customers, resulting in strong response rates.
Compelling Incentive
Aligning design and messaging with brand identity is key to enhancing impact, and offering compelling deals like coupons can drive engagement and sales.