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Client Case Study:

Skechers

Client Case Study:

Skechers

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  5. Case Study: Skechers – Direct Marketing Done Right

The Client

Skechers

Skechers USA, Inc. is an American multinational footwear company. Headquartered in Manhattan Beach, California, it was founded in 1992 and is the third largest footwear brand in the United States.

Project Scope

Skechers increases new customer acquisition as door hangers drive shoppers to grand openings.

Page Title Case Study: Skechers – Direct Marketing Done Right
Page Title Case Study: Skechers – Direct Marketing Done Right

The Client

Skechers

Skechers USA, Inc. is an American multinational footwear company. Headquartered in Manhattan Beach, California, it was founded in 1992 and is the third largest footwear brand in the United States.

Project Scope

Skechers increases new customer acquisition as door hangers drive shoppers to grand openings.

The Situation

The Situation

Skechers is an award-winning lifestyle and athletic footwear company known around the globe for their comfortable and fashionable sneakers
for men, women, and children. As a billion-dollar company with over 4,000 store locations worldwide, Skechers’ success can be credited to
their cutting-edge advertising and their wide range of affordable, high-quality products. Prior to working with Varga,
Skechers’ retail division has been using direct mail campaigns as their primary channel for direct-to-consumer marketing.
As they were approaching the opening of three new retail stores in New Jersey and California,
Skechers came to us to seek out an innovative way to engage directly with consumers and jump start response.

Skechers is an award-winning lifestyle and athletic footwear company known around the globe for their comfortable and fashionable sneakers for men, women, and children. As a billion-dollar company with over 4,000 store locations worldwide, Skechers’ success can be credited to their cutting-edge advertising and their wide range of affordable, high-quality products. Prior to working with Varga, Skechers’ retail division has been using direct mail campaigns as their primary channel for direct-to-consumer marketing. As they were approaching the opening of three new retail stores in New Jersey and California, Skechers came to us to seek out an innovative way to engage directly with consumers and jump start response.

The Solution

The Solution

Case Study: Skechers – Direct Marketing Done Right

When Skecher’s retail executives reached out to us, we knew we needed to create a stir amongst local customers prior to their new stores opening. Varga developed a custom, targeted door hanger package that aligned with Skechers’ edgy advertising tactics that they were known for.

To increase awareness of the new stores opening, Varga distributed 50,000 door hangers in each market, encouraging customers to make a visit to the store closest to them. Along with the address of the nearest store, a coupon was included on the door hanger, advertised as a $10 gift for shoppers to take advantage of.

The Results

The response to the campaign was overwhelming as the door hangers helped get word out, adding to the number of customers visiting the stores on their opening day and the following days as well. The $10 off coupon redemption rate reached 1.1% but the campaign success didn’t end there. In the following month, visitors flocked to the stores after having heard about the grand openings and as a result the campaign was credited with 9-12% of store sales over that time.

$10 off coupon
$10 off coupon redeemed1.1%
1.1%

$10 off coupon redemption rate went up by 1.1%

Revenue Generated
Revenue Generated$55,575
$55,575

Revenue Generated $55,575

Customer Acquisitions
Customer Acquisitions1,099
1,099

Customer Acquisitions 1,099

$10 off coupon
$10 off coupon redeemed1.1%
1.1%

$10 off coupon redemption rate went up by 1.1%

Revenue Generated
Revenue Generated$55,575
$55,575

Revenue Generated $55,575

Customer Acquisitions
Customer Acquisitions1,099
1,099

Customer Acquisitions 1,099

$10 off coupon
$10 off coupon redeemed1.1%
1.1%

$10 off coupon redemption rate went up by 1.1%

Revenue Generated
Revenue Generated$55,575
$55,575

Revenue Generated $55,575

Customer Acquisitions
Customer Acquisitions1,099
1,099

Customer Acquisitions 1,099

“Skechers is thrilled with the response from the door hanger program. Our goal was to drive
new customers into our stores and our goals were met and exceeded!”
– Retail Marketing Department Skechers, USA

“Skechers is thrilled with the response from the door hanger program. Our goal was to drive new customers into our stores and our goals were met and exceeded!”
– Retail Marketing Department Skechers, USA

Conclusion

Not only was Skechers impressed with the ROI it generated, but the boost to brand awareness within
the distributed areas around the new stores helped them generate even more revenue.
The door hanger campaign for the grand opening of these new stores shows just
how much of an impact a well-executed campaign can have for any business.

Not only was Skechers impressed with the ROI it generated, but the boost to brand awareness within the distributed areas around the new stores helped them generate even more revenue. The door hanger campaign for the grand opening of these new stores shows just how much of an impact a well-executed campaign can have for any business.

Ready to Get Started?

Request a free quote or
give us a call at 949.620.4750

Ready to Get Started? Request a free quote or give us a call at 949.620.4750

Request A Free Quote Today
Request A Free Quote Today

Request A Free Quote Today!

    Ready to Get Started?

    Ready to Get Started? Request a free quote or give us a call at 949.620.4750

    Request A Free Quote Today!

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