Ralphs came to us wanting to spread the word about the Signature store’s opening day to increase awareness, encourage visitors and help acquire new customers. The market executives said they were looking for outreach tactics that would embody the ‘community feel’ of the new store. Varga created a targeted demographic market area within driving distance of the new store that would set them up with the best opportunities and encourage those that were close enough to the store to stop by and come inside. 25,000 of our extra-large door hangers were printed, each with an invitation to the re-opening events.

To encourage customers to return to the store, a coupon was added to the door hangers offering those who have signed up for the Ralphs reward card $5 off their next $25 purchase. That way, customers would make a purchase at the store and sign up for their rewards program in hopes of returning to the store to use it again.