A Case Study
The Client:
Ralphs Grocery Company
Ralphs Grocery Company is a leading American supermarket chain in Southern California and subsidiary of Kroger.
Project Scope:
Boosting awareness and foot traffic for the grand opening of Ralphs’ newest store, the first “Signature” location.
The Challenge:
Ralphs was eager to create a buzz around the opening of its new community-focused Signature store, featuring diverse products, exceptional customer service, and competitive prices. After a three-month renovation, the store was ready for its debut, but Ralphs needed a final push to attract customers.
The Client:
Ralphs Grocery Company
Ralphs Grocery Company is a leading American supermarket chain in Southern California and subsidiary of Kroger.
The Project Scope:
Boosting awareness and foot traffic for the grand opening of Ralphs’ newest store, the first “Signature” location.
The Challenge:
Ralphs was eager to create a buzz around the opening of its new community-focused Signature store, featuring diverse products, exceptional customer service, and competitive prices. After a three-month renovation, the store was ready for its debut, but Ralphs needed a final push to attract customers.
The Solution
1. Targeted Distribution
25,000 oversized door hangers were delivered to residents within a specific driving distance of the new store, ensuring the message reached the intended audience.
2. Compelling Offer
Each door hanger featured an invitation to the grand opening events and a special coupon: $5 off a $25 purchase for customers who signed up for the Ralphs rewards card. This incentivized visits and encouraged enrollment in the loyalty program.
3. Trackable Outcome
Unique barcodes on the coupons allowed Ralphs to track redemption rates and measure the campaign’s success.
The Solution
1. Targeted Distribution
25,000 oversized door hangers were delivered to residents within a specific driving distance of the new store, ensuring the message reached the intended audience.
2. Compelling Offer
Each door hanger featured an invitation to the grand opening events and a special coupon: $5 off a $25 purchase for customers who signed up for the Ralphs rewards card. This incentivized visits and encouraged enrollment in the loyalty program.
3. Trackable Outcome
Unique barcodes on the coupons allowed Ralphs to track redemption rates and measure the campaign’s success.
The Results
Over 2,500
Coupons Redeemed
This translates to a significant number of new customers and increased sales for the store.
Boosted Rewards
Program Enrollment
The coupon offer effectively encouraged customers to sign up for the rewards program, building long-term loyalty.
Measurable Impact
The use of unique barcodes on the coupons allowed Ralphs to track the campaign’s effectiveness and assess its return on investment.
The Results
Over 2,500 Coupons Redeemed
Ralphs Grocery Company is a leading American supermarket chain in Southern California and subsidiary of Kroger.
The Project Scope:
Boosting awareness and foot traffic for the grand opening of Ralphs’ newest store, the first “Signature” location.
The Challenge:
Ralphs was eager to create a buzz around the opening of its new community-focused Signature store, featuring diverse products, exceptional customer service, and competitive prices. After a three-month renovation, the store was ready for its debut, but Ralphs needed a final push to attract customers.
“Complete data at the end of this promotion reported an 11% redemption rate.
This program exceeded our expectations, and everyone was very happy
working with Varga on this door hanger campaign.”
Supervisor of Advertising Services
Ralphs Grocery Company
“Complete data at the end of this promotion reported an 11% redemption rate. This program exceeded our expectations, and everyone was very happy working with Varga on this door hanger campaign.”
Supervisor of Advertising Services
Ralphs Grocery Company
Key Takeaways
Ralphs’ Signature store opening was a success, thanks in part to Varga’s targeted door-hanger campaign. By combining strategic targeting with an enticing incentive, the campaign effectively attracted new customers, boosted sales, and built long-term loyalty through the rewards program. This case study demonstrates the effectiveness of personalized marketing for local businesses and the positive impact it can have on customer engagement.
Community Focus
The door hangers resonated with the “neighborhood market” theme, creating excitement and anticipation among residents.
Targeted Outreach
By focusing on a specific demographic area, Varga ensured the campaign reached the most potential customers.
Compelling Incentive
The $5 discount provided a tangible reason for residents to visit the store and sign up for the rewards program, fostering future engagement.
Key Takeaways
Ralphs’ Signature store opening was a success, thanks in part to Varga’s targeted door-hanger campaign. By combining strategic targeting with an enticing incentive, the campaign effectively attracted new customers, boosted sales, and built long-term loyalty through the rewards program. This case study demonstrates the effectiveness of personalized marketing for local businesses and the positive impact it can have on customer engagement.
Community Focus
The door hangers resonated with the “neighborhood market” theme, creating excitement and anticipation among residents.
Targeted Outreach
By focusing on a specific demographic area, Varga ensured the campaign reached the most potential customers.
Compelling Incentive
The $5 discount provided a tangible reason for residents to visit the store and sign up for the rewards program, fostering future engagement.