Targeting – Door Hanger Targeting Methods
Targeting – Door Hanger Targeting Methods
Dependable
Timelines
Timelines
We give you realistic timelines so you can
stick to your deadlines.
Candid
Communication
Communication
Communication is a priority and we keep it
honest with you to get you the best results.
Superior
Distribution
Distribution
Uphold your brand image with our
expert distribution strategies.
Comprehensive
Reporting
Reporting
Confirm distribution completion with our
GPS tracked reports.
Request a Free Quote Today
Request a Free Quote Today
Dependable
Timelines
Timelines
We give you realistic timelines
so you can stick to your deadlines.
Candid
Communication
Communication
Communication is a priority and we keep it
honest with you to get you the best results.
Superior
Distribution
Distribution
Uphold your brand image with
our expert distribution strategies.
Comprehensive
Reporting
Reporting
Confirm distribution completion with
our GPS tracked reports.
Why Targeting is Important
When it comes to a successful marketing campaign, targeting can either be what gets you
the most amazing results or what makes a campaign fall flat. The same concept applies to
the distribution of door hangers and flyers. The targeting method is one of the most important choices
to make when preparing for a campaign. While there are many reasons why targeting is vital to
successful door hanger distribution, there are two that stick out as the most important.
When it comes to a successful marketing campaign, targeting can either be what gets you the most amazing results or what makes a campaign fall flat. The same concept applies to the distribution of door hangers and flyers. The targeting method is one of the most important choices to make when preparing for a campaign. While there are many reasons why targeting is vital to successful door hanger distribution, there are two that stick out as the most important.
Reach the Right Audience
As with all your marketing efforts, you want to reach the people who are most likely to use your product or service. Various targeting methods will allow you to choose areas or even specific homes that contain your desired target audience, meaning they’ll be more open to your advertising from the start. Without it, you may mistakenly deliver to people who don’t fit your audience and aren’t interested in your products.
Better ROI
When you carefully consider your targeting and make sure you’re reaching the right people, you’ll be helping yourself get better results from your campaigns. After all, would you want to pay to advertise to someone who would never buy your products? Of course not! Targeting those most likely to purchase will give you better results across the campaign plus better ROI overall. That’s why making sure you’re using the right targeting to reach the right people is imperative for every marketing method.
Common Types of Targeting
There are a few ways you can target potential customers in your door hanger campaigns depending on
what your objective is. Below are some of the most common targeting methods for a door hanger campaign.
There are a few ways you can target potential customers in your door hanger campaigns
depending on what your objective is. Below are some of the most common targeting methods for a door hanger campaign.
Address Specific
What is it
Address specific campaigns are carried out using a list of homes that are to be delivered to.
How it works
A list of addresses is generated, typically by the client, and is then checked for the best and most efficient areas to deliver to. Once determined, these individual homes will all be delivered to over the course of the campaign.
Saturation
What is it
A saturation campaign is done by delivering as much of your marketing material as possible within predetermined areas.
How it works
Areas like zip codes or cities are chosen based on factors like location, population density, or service area to reach customers most likely to use the product or service. Once areas and quantities are determined, the door hangers will be distributed to as many homes within those areas as possible.
Radius
What is it
Radius campaigns are like saturation campaigns where as many homes are delivered to within an area, except this area is determined by creating a radius around a single point. Most radius campaigns are conducted around the storefront of a business to increase awareness and bring in more foot traffic.
How it works
Once the location is chosen, a radius is created around that point, typically 5 or 10 miles but it can be any number. Neighborhoods within the radius area will then be distributed to like a saturation campaign and as many homes as possible will receive door hangers.
Demographics
What is it
Targeting through finding areas with a high concentration of a desired demographic that will then be distributed to like saturation.
How it works
After choosing the general area to be delivered in, demographics like race, age, gender, and household income can be determined to see where the most concentrated areas are. During distribution, these areas will be delivered to saturation style to ensure you’re reaching the neighborhoods with the most people who fit your target audience.
B2B
What is it
Business to business (B2B) targeting involves delivering marketing material, like flyers, directly to a business storefront.
How it works
Areas are chosen, typically by the client, that contain businesses they would like to have delivered to. Once areas are determined, flyers will be distributed to each accessible business within those areas, similar to a saturation campaign but solely focused on businesses.
Common Types of Targeting
There are a few ways you can target potential customers in your door hanger campaigns depending on
what your objective is. Below are some of the most common targeting methods for a door hanger campaign.
There are a few ways you can target potential customers in your door hanger campaigns depending on what your objective is. Below are some of the most common targeting methods for a door hanger campaign.
Address Specific
What is it
Address specific campaigns are carried out using a list of homes that are to be delivered to.
How it works
A list of addresses is generated, typically by the client, and is then checked for the best and most efficient areas to deliver to. Once determined, these individual homes will all be delivered to over the course of the campaign.
Saturation
What is it
A saturation campaign is done by delivering as much of your marketing material as possible within predetermined areas.
How it works
Areas like zip codes or cities are chosen based on factors like location, population density, or service area to reach customers most likely to use the product or service. Once areas and quantities are determined, the door hangers will be distributed to as many homes within those areas as possible.
Radius
What is it
Radius campaigns are like saturation campaigns where as many homes are delivered to within an area, except this area is determined by creating a radius around a single point. Most radius campaigns are conducted around the storefront of a business to increase awareness and bring in more foot traffic.
How it works
Once the location is chosen, a radius is created around that point, typically 5 or 10 miles but it can be any number. Neighborhoods within the radius area will then be distributed to like a saturation campaign and as many homes as possible will receive door hangers.
Demographics
What is it
Targeting through finding areas with a high concentration of a desired demographic that will then be distributed to like saturation.
How it works
After choosing the general area to be delivered in, demographics like race, age, gender, and household income can be determined to see where the most concentrated areas are. During distribution, these areas will be delivered to saturation style to ensure you’re reaching the neighborhoods with the most people who fit your target audience.
B2B
What is it
Business to business (B2B) targeting involves delivering marketing material, like flyers, directly to a business storefront.
How it works
Areas are chosen, typically by the client, that contain businesses they would like to have delivered to. Once areas are determined, flyers will be distributed to each accessible business within those areas, similar to a saturation campaign but solely focused on businesses.
Not seeing a targeting option you want? Contact us today and
a representative will be in touch with you to discuss your options!
Not seeing a targeting option you want? Contact us today and a representative will be in touch with you to discuss your options!