With over 4.6 billion users on the internet, establishing your online presence with a professional and engaging website is a must for business owners.
We do all the web things so you don’t have to…
To build a website, you need to have a good understanding of your target audience and do some competitor research in order to identify what information your potential customers are searching for and what type of content interests them.
Most consumers use search engines like Google to investigate their buying options, so your website should provide information that will drive your business and motivate customers to act.
Afterall, your website should be designed with one thing in mind…creating an intuitive experience for customers to engage with your business.
Before we can build your website, we need to have a clear understanding of its purpose. We will meet with you to define your goals, target audience, and the type of website that is best suited for your business.
Once we have defined these elements, we will build your website’s wireframe to map out the main features and navigation. This will help us visualize the functionality of your website before we add design elements and content.
We will create a couple templates with design features, paying special attention to your homepage as this is where you will make your first impression.
Your landing pages will be heavily influenced by your brand and target audience. We want your brand to inform us of the design elements and tone of voice we use in the content of your website’s pages.
Using keyword research and information your customers search for, we will strategically place relevant keywords throughout your website content. This will help ensure your pages can be found by search engines like Google.
Landing pages are critical for generating leads. Our goal is to create content for your product/service pages, lead forms, and other assets to pull in relevant traffic to your site, answer specific questions, and drive action from your target audience.
Once we finalize all your content, it’s time for the fun part – pulling it all together.
We start by formatting your landing pages to include dynamic images and other design elements that speak to your brand and connect with your audience. We also ensure your site has a responsive design to be mobile-friendly and display across all devices, including computers, tablets, and smartphones.
After all is said and done, we will install Google Analytics to help with usability testing and conversion tracking.
Before we launch your website, we need to perform various tests to ensure it’s user-friendly and functions properly, including site speed tests, conversion tracking tests, and most importantly, usability tests.
Usability tests provide us with an unbiased, direct examination of your website user experience and allow us to uncover any issues that may prevent your target audience from converting so we can fix them before launching your site.
Prior to launching your website, we will double-check that everything looks good, your content is free from errors, and your forms are working properly.
Once we’ve confirmed your site is performing well, we will submit your sitemap to Google so that it’s indexed, and your target audience will find it when using search engines.
…and BOOM, you’ve got yourself a website 😊
