Social media is all around us nowadays. You’d be hard pressed to find a single person in your office who hasn’t used a form of social media in their lifetime. With over 4 billion people in the world using social media, you need a way to stand out, brand your message and get your customers to interact with you.
Every social media platform is different and that means they each need their own approach. You can’t expect the same post on Facebook to be as effective on Twitter. Social media needs to be tailored to the people who are using that platform.
Maintaining a social media presence on one platform, let alone across all of them, is a time-consuming job that needs attention, creativity, and perseverance.