Social Media
Marketing Services

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Align your
strategy, creative,
and media

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Launch your
marketing
tactics quickly

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Reach your target
audience through
multiple channels

Talk to Our Social Media Specialist Today!

Social Media
Marketing Services

Varga Align Icon

Align your
strategy, creative,
and media

Varga Launch Icon

Launch your
marketing
tactics quickly

Varga Reach Icon

Reach your target
audience through
multiple channels

Talk to Our Social Media Specialist Today!

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  1. Home
  2. Social Media Management 2023

Social Media Services That Drive Traffic & Strengthen Your Brand

Social media marketing (SMM) is a form of digital marketing that helps grow brand awareness, followers, and user engagement on social media platforms like Instagram, Facebook, Twitter, and LinkedIn. Most customers expect companies to have a social media presence, and with over 4 billion people in the world using it, it’s one of the best ways to connect with customers, increase brand awareness, and drive traffic. If you’re ready to strengthen your brand, contact us for a free social media management proposal today!

Why Varga?

Why Varga?

We Get It Done

Varga was created because we saw so many marketing companies missing deadlines. We would ask ourselves why we are paying for marketing services if projects weren’t progressing, and the communication was inconsistent. When we set deadlines, we do our best to keep them, and if there is a need for more time, we are transparent and communicate with our clients.

We Get Personal

No two businesses are alike, so their strategies shouldn’t be either. Say goodbye to cookie-cutter agencies and hello to personalization. We take the time to get to know our clients so we can provide customized recommendations for their brand and goals.

We Are a Full-Service Marketing Agency

We don’t just stop at SEO. As a full-service marketing agency, Varga offers supporting services like PPC, content marketing, social media services, brand development, and website design. We’ll create customized strategies for all of your needs.

We Get It Done

Varga was created because we saw so many marketing companies missing deadlines. We would ask ourselves why we are paying for marketing services if projects weren’t progressing, and the communication was inconsistent. When we set deadlines, we do our best to keep them, and if there is a need for more time, we are transparent and communicate with our clients.

We Get Personal

No two businesses are alike, so their strategies shouldn’t be either. Say goodbye to cookie-cutter agencies and hello to personalization. We take the time to get to know our clients so we can provide customized recommendations for their brand and goals.

We Are a Full-Service Marketing Agency

We don’t just stop at SEO. As a full-service marketing agency, Varga offers supporting services like PPC, content marketing, social media services, brand development, and website design. We’ll create customized strategies for all of your needs.

Varga From Our Clients

5 Stars

Electronic Company

“On top of getting us results, they are fun and easy to deal with!
I highly recommend Varga to anyone who is
considering outsourcing their marketing efforts.”

– Sales Executive, Distribution and Manufacturing Company

Varga Check

120% Traffic Increased

Varga Check

Conversion Rate Increased

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Blog Contents Related Keywords

5 Stars

Electronic Company

“On top of getting us results, they are fun and easy to deal with! I highly recommend Varga to anyone who is considering outsourcing their marketing efforts.”

– Director, Electronics Company

Varga Check

120% Traffic Increased

Varga Check

Conversion Rate Increased

Varga Check

Blog Contents Related Keywords

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Conduct Your Social Media Audit

The first step of any successful social media strategy is to complete an analysis of all things surrounding your social media efforts, your direct competitors, and industry giants. During our analysis, we will look at your current content to determine which posts performed well, which ones didn’t, and look at the tone used on underperforming content. We will also research everything from hashtags, trends, and your target audience demographics to provide recommendations for your social media strategy.

Varga Check

Comprehensive Social Media Analysis.

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Social Media Strategy Recommendations.

1

Conduct Your Social Media Audit

The first step of any successful social media strategy is to complete an analysis of all things surrounding your social media efforts, your direct competitors, and industry giants. During our analysis, we will look at your current content to determine which posts performed well, which ones didn’t, and look at the tone used on underperforming content. We will also research everything from hashtags, trends, and your target audience demographics to provide recommendations for your social media strategy.

Varga Check

Comprehensive Social Media Analysis.

Varga Check

Social Media Strategy Recommendations.

Identify Your Social Media Strategy

We build out your strategy by first determining your goals, social media content, and which social media channels are best suited to promote your business. Not every social media platform will be right for your business. Our goal is to save you time and effort by choosing social media platforms that your target audience uses regularly.

Varga Check

Define Goals & Social Media Content Strategy.

Varga Check

Use Platforms Best Suited for Your Business & Target Audience.

2

2

Identify Your Social Media Strategy

We build out your strategy by first determining your goals, social media content, and which social media channels are best suited to promote your business. Not every social media platform will be right for your business. Our goal is to save you time and effort by choosing social media platforms that your target audience uses regularly.

Varga Check

Define Goals & Social Media Content Strategy.

Varga Check

Use Platforms Best Suited for Your Business & Target Audience.

3

Develop Your Social Media Content

You can’t create good social media content without knowing who your followers are, so before we create any social content, we will build a target persona and tailor your content to talk directly to these people.

From designing simple graphics to short videos, we create social media content that your audience will engage with and will strengthen your brand. Our social media specialists will map out key messages that you want to share with your audience, determine the formats we can create content around, and no post will go live without your approval.

Varga Check

Build Target Persona.

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Map Out Key Messages & Content.

3

Develop Your Social Media Content

You can’t create good social media content without knowing who your followers are, so before we create any social content, we will build a target persona and tailor your content to talk directly to these people.

From designing simple graphics to short videos, we create social media content that your audience will engage with and will strengthen your brand. Our social media specialists will map out key messages that you want to share with your audience, determine the formats we can create content around, and no post will go live without your approval.

Varga Check

Build Target Persona.

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Map Out Key Messages & Content.

Build Your Content Calendar

Now that goals have been set, and we have developed our content strategy, it’s time to build a social media content calendar. A calendar helps you take a big-picture approach to content planning by visualizing your ideas and organizing them in a way that makes it easier to execute your social media strategy. Regular posting is one of the main drivers for social media success, and a calendar helps you stay accountable and keep your efforts on track.

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Visualize Your Strategy.

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Big-Picture Content Planning.

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4

Build Your Content Calendar

Now that goals have been set, and we have developed our content strategy, it’s time to build a social media content calendar. A calendar helps you take a big-picture approach to content planning by visualizing your ideas and organizing them in a way that makes it easier to execute your social media strategy. Regular posting is one of the main drivers for social media success, and a calendar helps you stay accountable and keep your efforts on track.

Varga Check

Visualize Your Strategy.

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Big-Picture Content Planning.

5

Monitor & Optimize Your Social Media Accounts

Our goal is to improve your brand’s performance on social media, and optimizing your accounts not only helps you improve your brand, but it also works to generate more valuable leads for your business. Our social media specialists will track KPIs, such as follows, likes, comments, shares, and other engagement metrics that will help us better optimize your social media strategy and drive better results for your business.

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Track and Analyze Social Media KPIs.

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Monthly Reporting and ROI Tracking.

5

Monitor & Optimize Your Social Media Accounts

Our goal is to improve your brand’s performance on social media, and optimizing your accounts not only helps you improve your brand, but it also works to generate more valuable leads for your business. Our social media specialists will track KPIs, such as follows, likes, comments, shares, and other engagement metrics that will help us better optimize your social media strategy and drive better results for your business.

Varga Check

Track and Analyze Social Media KPIs.

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Optimize Social Media Accounts and Content.

Ready to strengthen your brand with social media marketing?
Request a free proposal or give us a call at 949.768.1500

Ready to strengthen your brand with social media marketing? Request a free proposal or give us a call at 949.768.1500

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