Social Media Advertising

Turn Followers into Customers

Social Media Advertising

Turn Followers into Customers

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Engage With Over 3 Billion People on Social Media

Social media advertising is a digital marketing strategy that involves running paid advertisements through various social media platforms, such as Facebook and Instagram. Each platform has their own advertising format, but they all use extensive audience targeting to reach users that are interested in your products and services.

Advertising on social media is beneficial, not only because of the targeting features, but because you can target consumers where they spend their free time. With people spending an average of two and a half hours on social media each day, advertising your business can create opportunities for customers to engage with your brand.

Strong social media campaigns always begin with a competitive analysis to help reinforce your marketing efforts since social media is constantly evolving, and your ads must do the same. Hiring an agency that has the time to stay on top of trends is not only cost-effective, but ensures your ads stay relevant to your brand and the platforms they appear on.

So, how do we do it?

Engage With Over 3 Billion People on Social Media

#1 Set Social Media Goals

#1 Set Social Media Goals

Before we can start advertising on different social media platforms, we need to get to know your business and set primary and secondary goals.

These goals should be specific, measurable, audience-centered, and designed to help move people through your customer journey. Your primary goal will be what you want to gain from these marketing efforts while the metrics used to measure the success will be your secondary goals.

Identify Your Target Audience

#2 Identify Your Target Audience

#2 Identify Your Target Audience

With social media ads having incredibly sophisticated targeting capabilities, defining your target audience in relation to your goals is critical when creating successful social media campaigns. Your target audience can be split into three groups: your most valuable customers, your aspirational audience, and your influencer audience. Each of these groups are at different stages of engagement with your brand and splitting them allows for more detailed targeting of them.

Once we identify these three audience groups, we create personas for them to help strategize which social media platforms to utilize and what creative content will appeal to them the most.

Identify Your Target Audience

#3 Establish Your Advertising Platforms

#3 Establish Your Advertising Platforms

Social media advertising can deliver incredible results but only when you’re utilizing the right platforms. Selecting a platform that your audience regularly uses will garner the best results when first delving into social media advertising.

A basic analysis of your social media presence and your audience will determine the primary platforms that will be best suited for paid campaigns. This will be the starting point for your ads, before venturing into other platforms. Other platforms, including new ones your audience is moving towards, will stay on the radar for future growth opportunities.

Establish Your Advertising Platforms

#4 Design Your Creative Content

#4 Design Your Creative Content

Social media ads rely heavily on visual elements and ad copy. While ad copy is important, your visual content will be what makes a user stop and then read. Your visual content should relate to the ad enough that, if there was no text, they’d still be able to understand who you are and what you’re offering.

On average, marketers have 1.7 seconds to get the ad’s message across with just a striking image and compelling text. We create thumb-stopping images and ad copy that influence your target audience to engage with your brand.

Design Your Creative Content

#5 Monitor & Optimize Your Performance

#5 Monitor & Optimize Your Performance

For a social media campaign to be successful, you must constantly update and monitor the performance of your social media ads. Utilizing different combinations of compelling imagery and ad copy through A/B testing will help us understand which ads are generating the best results.

Using data and reports, we monitor and optimize your account for various engagement metrics, ensuring we are driving results to your campaign. We also make sure you’re using popular hashtags to stay up with trends and that your audience targets are performing as expected.

Monitor & Optimize Your Performance

Ready to have fun and generate serious results?
Explore your social media advertising options today!
Connect with us online or call us at 949.768.1500 for your free proposal.

Ready to have fun and generate serious results? Explore your social media advertising options today! Connect with us online or call us at 949.768.1500 for your free proposal.

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