Who Uses Yahoo! Search?
Who Uses Yahoo! Search?
Google is the undisputed leader in the place most people go to find anything; its name is a verb “to google” or “google it” means to search for information online. Despite this perception of Google being the search engine to the world, only two-thirds of every search online take place through Google.
That means one-third of searchers are googling on sites like Yahoo Search. That’s a lot of potential customers who are looking someplace other than Google for their info.
In May 2020, Verizon Media (Yahoo parent company) ranked number 4 in the states for unique visitors, with 215,210,000 of them (ComScore).
People with a Yahoo email account (more than 200 million active users) are likely to search Yahoo at least some of the time because it’s there and available while you are dealing with your email.
The generation aged 50+ is most likely to have a Yahoo account, and they have a lot of history in their archives that they are reluctant to leave. Yahoo search is a favorite in the Midwestern and Southern States, as well as the UK. Yahoo produces and markets useful and popular products like Yahoo Finance that attract new audiences to Yahoo! Search.
Why is Yahoo! Search Important?
Why is Yahoo! Search Important?
Yahoo! Search classes as a significant search engine in the top four.
To raise brand awareness, reach customers, and increase traffic, you need real people to see and engage with your message. Yahoo Search Marketing provides a pool of potential customers that are primarily different from other search engines because Search Yahoo provides an interactive home page with attractions to improve user experience.
Yahoo users engage with news, mail, finance, and messenger daily as well as searching for information.
This relaxed interaction for work and leisure means Yahoo Search users are more likely to be receptive to ads, and you have less competition for placing ads in front of a target audience.
Every business is interested in attracting new customers and needs to find where their best customers consume content on the internet. Yahoo! Search is important because it provides a decent-sized pool of customers outside of the vast competitive major players.
Paying attention to alternative markets allows you to make more impact and convert more sales because you can stand out from the crowd. Plus, your advertising cost is likely to be lower as well as more effective.
Why Optimize for Different Search Engines?
Why Optimize for Different Search Engines?
SEO best practice gives excellent results on all search engines. The three top actions are:
Pay attention to having your website optimized to appeal to search engines.
Provide relevant, engaging, and useful content.
Provide a user-friendly experience consistently.
All search engines look for information in response to queries. You create search queries on laptops, tablets, smartphones, and increasingly by talking to a virtual assistant.
Each search engine acts slightly differently but with the same goal – to provide the best response to your query.
When your content ranks highly in a search, you get increased traffic for free – and for a prolonged time. It’s worth optimizing to rank highly in as many different search engines as possible because then you have spread your risk. If one search engine changes its criteria and you drop down the ranking, you are still getting plenty of traffic from other sources while you resolve the problem.
Keywords
Google stopped using meta keywords years ago (invisible header that tells the search engine what the page is about), but other search engines still use this as an indicator. Most search engines use your exact phrases to match with the search – especially in headings and subheadings.
Quality Content
Quality content is content that is:
Trustworthy
Useful
Full of detail
Nicely laid out
Unique
Fresh
Catering for different search engines ranking requirements means you:
Shape your content to be of high quality.
Review your links to be authoritative and accurate.
Improve your customer experience.
Optimizing for different search engines drives valuable improvements to the quality and nature of your web content as well as increasing your brand awareness with interested customers.
Yahoo Search vs. Bing Search
Yahoo Search vs. Bing Search
Yahoo Search
Yahoo search is an internet portal that offers search facilities powered by Bing. Yahoo gives you an engaging experience with plenty of options as well as a search engine. Interactive features like news, shopping, travel, and email allow users to engage more with the site than simply searching for a topic or query. When you search Yahoo, you get a list of search results with the paid Yahoo! Search ads at the top. Yahoo Search Marketing and Bing have different ads and a small variation in search results because of a time lag in synching.
Bing
Bing is a search engine that gives a search engine to other modules like Yahoo, AOL search, and Excite. Bing gives you a visual home page with links to interesting trivia and news. When you search directly with Bing, you get a list of search results with ads at the top, answer boxes with the most likely answer, and snapshots down the right-hand side that give graphs, Wikipedia entries, and related searches. Bing gives reward points for every Bing search, and you can redeem your points against sweepstakes, apps, gift cards, and movies.
What do Yahoo Search Marketing Ad Campaigns have to Offer?
What do Yahoo Search Marketing Ad Campaigns have to Offer?
A Yahoo search marketing ad campaign gives some tangible benefits:
• Conversion rate is consistently higher than other search engine ads giving you a better ROI.
• You can choose the DIY (self-service) or assisted (Fast Track) approach to your ad campaign.
• Cost is less than a comparable ad campaign on Google, so you get better results for less.
• Business approach – the ad campaign targets business needs.
• Your ads get distribution on an extensive network.
• You get control over your budget and schedule.
• Local businesses can use geotargeting.
Benefits of Using Yahoo! Search Marketing
Benefits of Using Yahoo! Search Marketing
Cost Saving
Yahoo search is an internet portal that offers search facilities powered by Bing. Yahoo gives you an engaging experience with plenty of options as well as a search engine. Interactive features like news, shopping, travel, and email allow users to engage more with the site than simply searching for a topic or query. When you search Yahoo, you get a list of search results with the paid Yahoo! Search ads at the top. Yahoo Search Marketing and Bing have different ads and a small variation in search results because of a time lag in synching.
Native Advertising
Bing is a search engine that gives a search engine to other modules like Yahoo, AOL search, and Excite. Bing gives you a visual home page with links to interesting trivia and news. When you search directly with Bing, you get a list of search results with ads at the top, answer boxes with the most likely answer, and snapshots down the right-hand side that give graphs, Wikipedia entries, and related searches. Bing gives reward points for every Bing search, and you can redeem your points against sweepstakes, apps, gift cards, and movies.
Types of Ads on Yahoo! Search Marketing
Types of Ads on Yahoo! Search Marketing
Search Ads
These ads appear at the top of the SERP (Search Engine Results Page) when your ad is relevant to the query.
Display Ads
These ads set into spaces on a displayed web page content – they appear to users who have already shown an interest in your services or products.
Sponsored Ads
You can use single images, video, carousel, and native ad formats as a straightforward ad display on mobiles and desktops.
Yahoo Mail Ads
These ads appear in the email platform, and users click on the ad if interested. These have an excellent click through rates.
Yahoo! Search Marketing vs. Google AdWords
Yahoo! Search Marketing vs. Google AdWords
There is fierce competition for marketing spend, and while it would be great to be able to afford to advertise everywhere, everyone has a budget.
Search Ads
Both ads campaigns operate on a CPC model – Google averages $2, and Bing averages $1.54. Price is important, but for a successful campaign, the quality and conversion rate of the click is more important.
Quality Control
One concern is fraudulent clicks - competitors, robots, and other malicious people click to spend the marketing budget with no possibility of becoming customers. Both Google and Bing have automatic detection methods in place, and as an advertising customer, if you suspect this practice, you can ask for a refund.
Both search engines offer free keyword tools if you sign up to advertise with them. Google also provides an ad editor.
So, What is the Difference?
The significant difference is that Google has more traffic than Bing an Yahoo Search and potentially reaches more people. The opposing argument is that Bing and Search Yahoo reach a different audience. Bing and Google have different demographics. Bing and Yahoo Search generally attract older people, meaning Google gives a broader range of demographic targets. If you can only afford one marketing campaign, most people opt for Google because although you pay more per click, you have a greater pool of potential customers. However, if you want to target older users (with more money to spend), Bing and Yahoo Search Marketing may provide a lower audience, but it focuses on your target group, and you will pay less per click for them.
What is Gemini Yahoo?
What is Gemini Yahoo?
Gemini Yahoo is a package that caters to advertisers wanting native ads that display well on tablets and smartphones. More people are searching and consuming content on mobile devices, and native ads are an excellent way of engaging with users in a friendly way. People are more willing to view, share, and act on native ads because they are entertaining and informative – a form of content with sponsors. Gemini is a separate interface inside the Yahoo Search Marketing Ads Portfolio that deals with tablet and mobile ads as a single package different from your other ad campaigns. You can sync your Gemini ad campaign to your google ads, so changes you make in your Google ad campaign flow through if you are adding Gemini to an existing ad campaign.
Gemini Yahoo offers three objectives:
• Increasing visitors to your website
• Increasing brand awareness.
• Increasing app downloads.
Your ads are positioned alongside quality content and appeal to users who are interested in your type of services and products. They still appear as ads but as the type of ads that users enjoy engaging with while using their tablet or mobile.
Frequently Asked Questions
How do I sign up for Yahoo! Search Marketing?
You need to create a Yahoo Ad Manager account online through manually entering your business details or signing in through Google or Facebook.
The process for signing up is straightforward – you provide necessary information about your company and a payment method for advertising.
How Much Does It Cost To Advertise On Yahoo?
Advertising costs run on the pay per click model, and the amount you pay per click depends on an auction. Placement in popular spots with many advertisers increases the amount they are willing to pay for each click.
You set your budget amount for the maximum you are willing to pay for each click on your advert, the total amount you want to pay in a day, or for an ad campaign. As a rough guide, expect to pay between $300 and $700 per month for Yahoo Search ads.
Bing, Yahoo, and Google: Can Your SEO Strategy Remain the Same for All Three?
Excellent SEO content strategy with an emphasis on high-quality content that is relevant to the user and appropriately optimized for Google will rank highly with Bing and Yahoo Search.
It’s worth spending a little effort in adding Yahoo Search SEO with a few simple tweaks.
- Keywords – exact words and phrases are necessary for Bing. It does not look for context.
- Meta descriptions – Google ignores these, but Bing still pays attention.
- Video, images, and audio are all appealing to Yahoo search.
- Pages without backlinks get removes from Bing’s index, so aim to find one per page.
What is the Difference between Yahoo Search SERP vs Google SERP?
Yahoo Search uses Bing to produce the SERP. The algorithms that cause a page to rank highly are like Google but have differences in how they are applied. A Yahoo search will give similar results to a search on Google but not identical – these slight differences provide a marketing opportunity.
There are around 200 ranking factors, but pages that connect to a social media account increase the rank. Overall, sites that give excellent customer experience are preferred and those with quality external links. The broad approach to ranking websites in response to queries is the same as Google, but there are enough differences that a site may rank higher on Yahoo Search.
What is a Fast Track Ad Campaign?
You pay a fee, and you get assistance with:
· Keyword selection
· Setting up the campaign
· Writing the ad
· Setting the budget
· Setting up the campaign
· Writing the ad
· Setting the budget
You get a costed proposal with an estimated click amount for approval. Your campaign goes live within three (business) days if you agree.
Additional Resources
Discover How We Can Help Your Business Grow
Services
©2020 VARGA, INC. ALL RIGHT RESERVED.
Services
©2020 VARGA, INC. ALL RIGHT RESERVED.