Tweets, Grams, and Posts, Oh my!

Social media is all around us nowadays. You’d be hard pressed to find a single person in your office who hasn’t used a form of social media in their lifetime. With over 4 billion people in the world using social media, you need a way to stand out, brand your message and get your customers to interact with you.

Every social media platform is different and that means they each need their own approach. You can’t expect the same post on Facebook to be as effective on Twitter. Social media needs to be tailored to the people who are using that platform.

Maintaining a social media presence on one platform, let alone across all of them, is a time-consuming job that needs attention, creativity, and perseverance.

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Varga has social media enthusiasts who can get your message across in 280 characters or less. Maybe with an emoji or two 😉. We keep up with the latest trends, so you don’t have to. We’ll tailor your content to your target audiences and do all the posting for you. You can just sit back and watch the likes roll in.

So, how do we do it?

Brand Strategy Branding is everything when it comes to being a successful business. It tells your customers who you are, making you easily recognizable against your sea of competitors.

Your social media accounts should be consistent with your brand image and personality. Whether it’s your logo in a picture or using your brand colors to tell a story, all social media posts will have a splash of your unique brand identity in them.

Our goal is to reach your target audience, at the most effective time, and capture their attention. You are your brand, and that’s why we take who you are and turn it into something remarkable and unforgettable.

Every business is different and that’s why we take a unique approach to each one, starting with a deep dive into their social media landscape. We do a complete analysis of all the things surrounding your social media accounts including research on competitors, hashtags, trends, and different demographics to build out personas that help target the audience that resonates most with your brand image. We leave no stone unturned to see what’s working, what’s not and how we can leverage that to outperform your competitors.

We’ll also be able to narrow down your audience to reach the people that matter and engage them through great copy and visual content. Regardless of if you’re just starting out or already are established on a platform, we’re confident we can find strategies through our analysis that will work for you.

When it comes to creating content, our team is well-versed in what it takes to make something that matters. From designing simple graphics to short videos, we create everything to enhance your brand image to be something that your follower want to see on their timelines. A pretty picture may be worth a thousand words, but you’ll still need a catchy tagline to really bring in your audience. With unique visuals and captivating captions, we’ll engage your audience and tell your brand story.

It might sound easy, but it takes skill to find a subtle mix of material that is cute, funny, thought-provoking, attention-grabbing, and emotionally engaging with visuals and the clever use of words. Luckily, you’ve found the team that’s ready for the challenge.

A content calendar is an extension of your action plan. This kind of detailed social media planning is used to provide consistent social media marketing throughout the year and to make sure your content posts at the optimal time.

We work with you and your team to ensure content is always in line with your vision because no one knows your business better than you! If you find your business needs more posts, worry not! We’re totally flexible and here to fit your needs. Plus, we’ll be glad to get back to creating!

To know what’s working for you, you need to be able to measure your success. While there are many important key performance indicators (or KPIs) out there to choose from, you have to be tracking something that matters. If you’re looking to increase brand awareness, getting a million followers is great, but if you’re trying to sell a product, is counting followers meaningful to you?

Our team works with you to establish your business goals and social media KPIs that tell you if you are achieving or exceeding your expectations. Once we have the right metrics selected, we report it to you in a way that makes sense and tells you the whole story of your social media activity.