What is SEO?

In this context, a customer is anyone you want to engage with your site or buy from you. You want both quality and quantity of traffic to your website and SEO gives you that outcome.

Search for ‘about SEO,’ and you face 600 million results because SEO or search engine optimization is how the internet works. You type in a query or a phrase into your web browser, and in a fraction of a second, you see a familiar SERP (Search Engine Results Page) with advertising at the top and bottom and organic search results in the middle.

Our experienced teams stay on top of the latest SEO trends and cover all aspects of SEO services from building or refreshing a website to creating, revising, and modifying the best content to give you optimum performance in organic rankings. We offer a menu of services, and you can pick and mix the areas you need to improve. We also provide a review service employing the latest and most effective tools to audit your site and your competitors to assess strengths and weaknesses.

Professional SEO agencies like ours take this keyword research and apply it intelligently to your content through:

Selecting and applying keywords requires a mixture of creativity and psychological knowledge.

Comparing your performance to your online competitors gives you insight into how to improve your SEO optimization.

Your online competitors may be the same as your business competitors, or they may be different. Either way, if another company is ranking higher than you for the same products and services, you can learn what makes the difference and apply those lessons to your web pages.

When we identify and analyze your competitors, we learn and share with you:

Armed with this information, you have a picture of what you need to achieve to beat your competitors to the top spot. We can work-up a detailed SEO strategy with a rounded package of SEO service priorities.

If you don’t care about where your web pages rank, then you don’t need to bother with optimizing for search engines. There are a few cases where a website rank is unimportant – a select interest group where the subscribers or followers all get signposted directly to the pages. These websites aren’t interested in the general public, and their customers are clearly defined and know or get to know about them. If you want people to find and read your pages, then you want to optimize for search engines. Ranking highly in organic search means you don’t pay for advertising because you have a regular appearance on the front page and preferably above the fold line. When you pay for advertising, you incur a cost to be in the public eye, when you optimize, search engines give you top billing for free. With paid advertising, you have to keep paying, but when search engines opt to provide you with a first-page listing, you retain it until someone else beats you in ranking order. Your website is a business asset that promotes and creates opportunities if you make the best of it by optimizing for search engines.

We provide SEO copywriting services that cover the fundamental aspects of:

Excellent SEO content writing aims to give the reader what they need and keep them on the page for the long click. Also, it allows a crawler bot to quickly identify that this page is the best content for the organic search.

Revising existing content for SEO techniques is a refresh that pays dividends in terms of ranking order. Keywords and phrases are continually changing and evolving, so content is not a fixed item, a regular refresh cycle improves your website because:

Our team will assess necessary revisions from – increasing keyword density to layout changes, so you get quick results.

Content creation services cover everything a visitor sees on your website – words, images, videos, animations, infographics, and features.  The content can appear on landing pages, blogs, social media accounts, and other platforms, depending on your business aims. Our professional teams can organize the creation of unique, attractive content for your online needs on a project or long-term basis as part of a campaign or business strategy.

More than half of all searches take place with a mobile device. You have the options of:

• Ignoring this and missing out.
• Optimizing your site for all devices.
• Create a separate mobile site.

Fingers and computer cursors have different dimensions, combine this with different screen sizes, and it is easy to understand why web pages differ for desktops and phones in performance. Plus, in line with current trends, mobile optimization is a ranking factor and is good for SEO.

Backlinks are when another website page links to your content. When optimizing for SEO, it is desirable to have high-quality backlinks to your content because this signals to search engines that your content is valuable. Backlinks are part of off-site SEO because they come from outside your website. Some links from high-ranking sites are more valuable than those from low-grade sites. Site-owners can mark a backlink as a ‘no-follow’ to the search engines, but the quality and quantity of all backlinks do influence your ranking. You can earn backlinks organically, but you can influence the creation of quality backlinks with a targeted marketing campaign to other domain names.

SEO companies offer four types of SEO solutions:

SEO can also divide into on-page and off-page solutions where some items are under your direct influence, and others require marketing and promotion to other channels. The SEO solution that is right for your business depends on:

Technical SEO is all about the technical aspects of your website – making it faster and smoother for search engines to access and rank your content.  It is on-page SEO, and you are in control.

The worldwide web allows you to talk to the world, but sometimes you don’t want the whole world because your business deals with people locally – in your geographical area. Locality is a search ranking factor, and most search engines assume (especially on mobile searches) that their users prefer a local solution.

If you don’t measure it, then you don’t value it, plus you are groping around in the dark, wondering if your strategy is working.  Company search engine optimization needs to follow through with tracking and analyzing the impact of the measures taken to improve organic ranking. Your position in the stack is not only about your keywords, they account for 30-40% of your ranking position, but there is plenty of other ranking marks out there for grabbing that don’t relate to keywords. The skill with using SEO analytics is determining not only what metrics to track but interpreting what they mean in progress towards achieving your strategic aims.  We work with you to design the perfect dashboard for your business to keep you tracking and on track for success.

A full-service SEO covers all the areas necessary to make it straightforward for Google and other search engines to find and index your web pages. Your online presence is the way your business gets noticed locally, as well as providing an international marketplace. Most people find everything they need online on the first SERP they look at and that visibility crucial to every business.  Some businesses used to get by with word of mouth recommendations, but today that word of mouth recommendation takes place online.

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Our local SEO services concentrate on promoting local businesses or promoting large companies locally.

In all areas, we highlight and promote your local credentials.

A citation is an online reference to your business – name, telephone number, and address in any combination together with additional information.

Online business directories include hundreds of potential websites, but the most relevant are:

Citations in trustworthy local directories are a business ranking factor, and you can control and manage them with simple tools.

The major online directories automatically create a local listing for your business, and it is up to you if you claim and shape it or let it grow organically. If you don’t claim or create your local citations, you are missing out on free advertising and risking inaccurate and misleading data that will negatively impact on your business. If you don’t control your citations, other people will, and they may not be motivated with the best intentions. Active location data management is a vital way to protect your critical asset – your business profile and reputation.

Typically, a rating involves stars from zero to five.  A review contains a star rating plus some text explaining why the reviewer rated that business or product.

Rating and reviewing are a crowd sourced way of adding context to everything from the quality of your last phone call, books you’ve read, and the items you buy. Customers look on reviews as a personal recommendation and give them the same weight as a friend’s opinion.  A good or bad review determines sale choices for many people contemplating buying anything.

Reviews are so relevant to your business; it is worth investing in a review management service to keep track of your reviews and tackle the root causes of bad reviews to increase your star rating across the board.

Local backlink building has a significant impact on your visibility as a reputable local business. The links are created by building local connections – this connection creates mentions in local news and media.

The best ways of building quality local links are by:

The best way of building backlinks online is to be active offline, growing your business reputation in your backyard.

Search Engine Marketing (SEM) refers to appearing on a SERP by paying a fee to the search engine provider. Search Engine Optimization (SEO) concentrates on improving your position on the natural search listing results – the unpaid section. Successful marketing approaches use both SEM and SEO strategies to increase business success through increased online visibility.

Remember the classic western where the good guys wore white even though black is a more practical color? White hat SEO refers to treating the user fairly – you promote your website because, ultimately, you are a great business and will give the customer what they need. You don’t stoop to underhand tactics like rustling and shooting people in the back. Black hat SEO refers to the practice of winning at all costs – cheat, lie, and steal if you need to, but get that top spot. Black hat SEO doesn’t care about the quality of the customer experience. Search engine algorithms are continually evolving to defeat black hat SEO. White hat SEO companies produce a website that works for your benefit and your customers – because you want to build a profitable business with a portfolio of highly satisfied customers. An excellent SEO company doesn’t use tricks, but like a craftsman building a house, they make sure that you use the best tools and material to build a website you are proud of, and it deserves its high ranking. Think of SEO as a standard selling tool – you present your offer to the public in the best and most attractive way whether you are running a traybake sale or a multimillion-pound company. What you are not doing is selling bottles of water as high-quality aged bourbon with a slick advertising campaign.

Voice search – smart assistants are game-changers; you don’t need to tap a keyboard or look at a screen; just shout out your query, and a friendly voice gives you the answer. All the while, keeping track of your reminders and favorite playlist.

Spoken language is different to written. SEO for voice search means:

Longer, conversational phrases for keywords.

Frequently asked questions for ready-made answers.

Conversational snippets of information up to 30 words.

More people are looking for a video to tell them what they want to know rather than reading an article – this preference covers everything from opinions to instructions and demonstrations. From an SEO perspective, you still need keywords and excellent content because all videos translate into text for the rank order.

Search engines and Google (leads the way) want to give users what they want and meet their intentions to buy, learn, find, or subscribe. SEO tools mean concentrating on attracting the people who want what you are offering – speak their language and be clear and informative.

AI concentrates on user experience – when someone finds your page, do they like what they find? Machine learning will refine the interpretation of user happiness as a priority ranking factor in the future. You need content that attracts and retains attention.

The desktop is not dead and continues to be a working tool in offices and businesses. But when it comes to social and personal use, more people use their mobiles for everything, from booking a weekend away to buying groceries. Search engines are switching to treating mobile sites as a business’s leading site in preference to the desktop one. As King Canute found – you can’t turn back the tide. Mobile is here to stay and increase in use.