What is Facebook Advertising?
What is Facebook Advertising?
Businesses pay for advertising with Facebook to put their posts, videos, and offers in front of some of the 800 million people across the globe who use Facebook.
The beauty of Facebook advertising is that not every Facebook user sees every ad – just the ones that they might be interested in – the products and services they might buy.
Facebook adverts are targeted to a receptive audience rather than everyone – there’s no point showcasing dog grooming services to cat owners. Business owners want to narrow their focus to their potential customers and ads for Facebook gives you that powerful targeted focus.
Who Should Use Facebook Advertising?
Who Should Use Facebook Advertising?
Perhaps you think that advertisements on Facebook aren’t really for your business? You’ve got a website, a twitter account, Instagram, and a Facebook page, and frankly, you haven’t got the time for all that. You make want to consider advertising on Facebook if your business goals include:
Building brand awareness
Attracting new customers
Keeping current customers happy and coming back for more
Launching a new product or service
Selling an app
Trying out a new marketing campaign or approach
Increasing online sales
Finding out what interests your customers
Attracting more visitors to your website
You can benefit from creative, targeted Facebook ads that get in front of the most receptive audience for your business. The types of businesses that benefit from Facebook adverts include retail, services, restaurants, bars, garden centers, lawyers, accountants, hairdressers, home crafters – whatever your business type if you have customers, Facebook ads work for you.
Key Advantages of Facebook Advertising
Key Advantages of Facebook Advertising
Cost Control
There is no danger of your advertising Facebook costs spiraling out of control because you can set your budget limits at the beginning of the process. You can opt to pay for every 1,000 views of your ad at a slightly lower price or per 1,000 clicks on your ads at a somewhat higher rate. You set the limits on the total amount you are going to pay for an ad campaign.
Clear Target Audience
No more broad scatter adverts. Facebook offers exceptional sorting of your potential audience by location, gender, age, education, and interests. Your Facebook ads go in front of a warm audience, meaning your funnel of interested customers works efficiently to give you quality prospects as well as quantity.
Variety and Choice
The type and format of ads for Facebook are staggering from a single image and text like a traditional poster, videos, polls, slideshows, and new forms and ways to advertise under constant development. You can spend on a professional production or create your ad on a shoestring budget.
Please the People
Facebook advertisements are engaging. People like them; they click on them, interact with them, and follow up to visit websites and Facebook business pages. Advertising with Facebook lets your business engage with your potential customers to generate demand and create a buzz around your brand.
Knowledge is Power
As Facebook users interact with your Facebook ads, you gain access to empowering, detailed information about your potential customers. This knowledge lets you refine your marketing strategy, increase your conversion rate, and design more products and services to appeal to your customers. You can try out a new ad campaign at a low scale with a small target audience and then scale-up, confident in the knowledge that you have the winning approach -in days, not years.
On the Other Hand
There are a few cons to Facebook advertising:
• Facebook users are fickle and easily bored – your ads for Facebook need to be shiny and attractive to hook your audience.
• You need to put effort into keeping your webpages and business pages innovative and informative, or your Facebook visitor will not engage.
• There’s a lot of competition for Facebook users’ attention, and your advertising on Facebook needs to appeal and excite attention.
What Type of Ad Works for You?
What Type of Ad Works for You?
Advertising with Facebook gives you different formats and styles to achieve your objectives. The type of ads for Facebook that work best for you depend on your goals, brand, products, customer, and to some extent, your style of advertising. Facebook gives you all the options and moves with fashion and technology.
Video Ads
Video ads are moving pictures lasting a minimum of one second and a maximum of 240 minutes (practically a movie). Overall, the video needs to be less than 4GB. Most Facebook advertising videos last for around 20 seconds. Viewers spend five times the time of a static image ad on watching a video ad. Consuming information by video is becoming the preferred choice.
Video Poll Ads
A video poll ad allows the viewer to interact with questions and responses, creating an engaging experience as well as adverts. Facebook users get to express their preferences, building brand awareness, and increasing reach for your business. By actively engaging with Facebook advertising, customers are more likely to funnel down to a webpage.
Dynamic Ads
Dynamic ads look like all the other Facebook ads, but they are an ad template. This template then pulls automatic images and information from your data feed (exact pictures and word sections chosen by you), you create many ads from one creative outline. These ads are brilliant for giving tailored information and product recommendations to customers based on their actions and interests.
Slideshow Ads
A slideshow ad is like a video – using a chain of still images and text. It incorporates all the video features – sound, vision, and movement. It’s less technically demanding to produce than a video ad but gives you all the benefits of a video ad in less time and cost. Plus, you can use existing content from your Facebook and Web pages for your Facebook advertisements.
Collection Ads
Collection ads are relatively new on the Facebook adverts portfolio of choices. You put together a collection’ of your ads for Facebook – single images, videos, and slideshows. You can highlight up to 50 products (a minimum of eight), but you need to create a product catalog to take advantage of this format. It’s superb for e-commerce. It uses square images (1200 x 1200 pixels).
Instant Experience Ads
Instant experience ad describes advertising on Facebook that gives mobile users the full-screen experience when they tap on the ad. It loads instantly and is an attention grabber for all types of Facebook ads – collections, slideshow, single image, video, and carousel. It’s a fabulous way to tell a story with descriptive text, buttons, and links embedded into the advert.
Carousel Ads
A Carousel Ad allows you to showcase up to ten videos or images inside one Facebook ad. Each item has its link, and the Carousel Ad format is a fabulous way to highlight a range of products, focus on some unique features or tell an engaging story. Many Facebook ads in one package.
Still Image Ads
People are attracted by pictures first, and then they might read the words associated with the image. The still image ad is a picture with some text. For attractive Facebook ads, remember that you get 100 x 72 pixels for the image – that is small, so crop carefully and use sharp, bright pictures.
Messenger Ads
Messenger Ads give you an extra showcase for your Facebook advertisements as they can now show on messenger – with an added call to action. Suitable calls to action include visiting your website or downloading one of your digital products like an app or a free guide.
Augmented Reality Ads
Augmented reality puts your customer in the picture so they can see themselves wearing the sunglasses or how their room looks with that paint color using your advert and their camera. Even better, they can take photos or videos of themselves wearing that brand-new lipstick or doing that thing and share on their news feed with their friends and family. It’s a powerful influencing method of advertising on Facebook, giving potential customers a virtual try before you buy experience.
Stories Ads
People love stories – they immerse in them, share and talk about them. Facebook users who are active on their mobile devices are engaging with Facebook stories for quick – streamline updates on their friends and family. If you want to increase interest in your business or inspire customers to share your videos or buy your services, authentic and engaging story ads are the way to go. Any moving Facebook ad format can gain from the extra appeal of a story ad.
Lead Ads
You get someone’s interest in your Facebook advertising - then you ask them to fill in a form. Then they stumble like a horse at a jump and decline to continue. There’s something about being asked to fill in a form that makes potential customers lose interest and wander off. A Lead ad presents a pre-populated form making it easier for the Facebook user to take that step. Instead of committing to manually filling in the form, they just need to tap or click to progress.
Frequently Asked Questions
What are paid Facebook ads?
These are ads created in as still images, slideshows, videos, and many others that show on the Facebook platform. Businesses pay to have their ads made visible to targeted Facebook users. To use this facility, you need a Facebook Business Manager account.
Is Facebook Ad Manager free?
Facebook Business Manager is a free platform, and you can set up your Ad Manager section by providing a payment method. At the point where you set up an Ad campaign, you need to pay for the ads to place. The tool is free, but the Ads cost on a CPM or CPC model.
Where do Facebook ads appear?
On Facebook pages inside the news feed, in the righthand column and other sections. The ads place where Facebook users who meet the target audience criteria go when they are using Facebook.
How much does it cost to advertise on Facebook?
Prices depend on your industry, type of ad, and expected audience. As a guide, you will pay under $2 per thousand clicks in most cases.
How does FB charge for Ads?
The two models are pay per view or pay per click. You pay per 1,000 actions. You set the maximum marketing cost, and when you reach that level, the ad campaign stops.
What are Playable Ads on Facebook?
Playable Facebook ads are a brilliant way of providing customers with a short demo to try out app features before they install. The video has a tap to try overlay that takes the Facebook user to a demo section. It’s interactive, and you can include a call to action throughout the demo or at the end of the experience.
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