What is Facebook Advertising?
Businesses pay for advertising with Facebook to put their posts, videos, and offers in front of some of the 800 million people across the globe who use Facebook.
The beauty of Facebook advertising is that not every Facebook user sees every ad – just the ones that they might be interested in – the products and services they might buy.
Facebook adverts are targeted to a receptive audience rather than everyone – there’s no point showcasing dog grooming services to cat owners. Business owners want to narrow their focus to their potential customers and ads for Facebook gives you that powerful targeted focus.
Who Should Use Facebook Advertising?
Who Should Use Facebook Advertising?
Perhaps you think that advertisements on Facebook aren’t really for your business? You’ve got a website, a twitter account, Instagram, and a Facebook page, and frankly, you haven’t got the time for all that. You make want to consider advertising on Facebook if your business goals include:
You can benefit from creative, targeted Facebook ads that get in front of the most receptive audience for your business. The types of businesses that benefit from Facebook adverts include retail, services, restaurants, bars, garden centers, lawyers, accountants, hairdressers, home crafters – whatever your business type if you have customers, Facebook ads work for you.
Key Advantages of Facebook Advertising
Key Advantages of Facebook Advertising
Cost Control
There is no danger of your advertising Facebook costs spiraling out of control because you can set your budget limits at the beginning of the process. You can opt to pay for every 1,000 views of your ad at a slightly lower price or per 1,000 clicks on your ads at a somewhat higher rate. You set the limits on the total amount you are going to pay for an ad campaign.
Clear Target Audience
No more broad scatter adverts. Facebook offers exceptional sorting of your potential audience by location, gender, age, education, and interests. Your Facebook ads go in front of a warm audience, meaning your funnel of interested customers works efficiently to give you quality prospects as well as quantity.
Variety and Choice
The type and format of ads for Facebook are staggering from a single image and text like a traditional poster, videos, polls, slideshows, and new forms and ways to advertise under constant development. You can spend on a professional production or create your ad on a shoestring budget.
Please the People
Facebook advertisements are engaging. People like them; they click on them, interact with them, and follow up to visit websites and Facebook business pages. Advertising with Facebook lets your business engage with your potential customers to generate demand and create a buzz around your brand.
Knowledge is Power
As Facebook users interact with your Facebook ads, you gain access to empowering, detailed information about your potential customers. This knowledge lets you refine your marketing strategy, increase your conversion rate, and design more products and services to appeal to your customers. You can try out a new ad campaign at a low scale with a small target audience and then scale-up, confident in the knowledge that you have the winning approach -in days, not years.
On the Other Hand
There are a few cons to Facebook advertising:
• Facebook users are fickle and easily bored – your ads for Facebook need to be shiny and attractive to hook your audience.
• You need to put effort into keeping your webpages and business pages innovative and informative, or your Facebook visitor will not engage.
• There’s a lot of competition for Facebook users’ attention, and your advertising on Facebook needs to appeal and excite attention.
What Type of Ad Works for You?
What Type of Ad Works for You?
Advertising with Facebook gives you different formats and styles to achieve your objectives. The type of ads for Facebook that work best for you depend on your goals, brand, products, customer, and to some extent, your style of advertising. Facebook gives you all the options and moves with fashion and technology.
These are ads created in as still images, slideshows, videos, and many others that show on the Facebook platform. Businesses pay to have their ads made visible to targeted Facebook users. To use this facility, you need a Facebook Business Manager account.
Facebook Business Manager is a free platform, and you can set up your Ad Manager section by providing a payment method. At the point where you set up an Ad campaign, you need to pay for the ads to place. The tool is free, but the Ads cost on a CPM or CPC model.
On Facebook pages inside the news feed, in the righthand column and other sections. The ads place where Facebook users who meet the target audience criteria go when they are using Facebook.
Prices depend on your industry, type of ad, and expected audience. As a guide, you will pay under $2 per thousand clicks in most cases.
The two models are pay per view or pay per click. You pay per 1,000 actions. You set the maximum marketing cost, and when you reach that level, the ad campaign stops.
Playable Facebook ads are a brilliant way of providing customers with a short demo to try out app features before they install. The video has a tap to try overlay that takes the Facebook user to a demo section. It’s interactive, and you can include a call to action throughout the demo or at the end of the experience.