What is Door to Door Distribution?
Why Door Hanger Marketing Works
Straight to Their Home (Hard to ignore)
With all the clutter and noise in the digital marketing realm, it can be hard to get your message across to customers. Just going about your normal day can expose you to a hundred ads that, let’s be honest, you probably won’t end up remembering anyway. Door to door marketing is unique as material is placed straight on your customers door meaning they’ll have to pick it up or interact with it when taking it from their door. This makes this type of marketing hard to ignore and the interaction will help the customer remember your brand and offer.
Tangible Marketing
Door hangers offer another benefit over many marketing advertisements these days since they’re a tangible piece of marketing. The most popular and widely used types of marketing are digital tactics through placements on televisions or phone screens. With door hangers, customers get to hold your advertisement, interact with it and even keep it in their homes. This helps increase the staying power of your message and helps you stand out from other marketing channels that customers have become accustomed to.
Benefits of Door Hanger Advertising
Customizable
Door hangers and flyers are unique in that they allow for some extensive customization. You aren’t as limited with your creative for door hangers since you can customize it to fit your brand image and messaging without having to worry about pixel sizes or character limits. You can also choose specific areas or demographics that you want to target for your messaging to make sure it has the most impact. The possibilities are nearly endless.
Brand Awareness
(Visibility)
One of the advantages of direct marketing over digital is that these flyers and door hangers are difficult to ignore. Since it’s on the customer’s door, they are forced to interact with it, getting the customer’s attention. This increases the chances of them being able to recognize or recall your brand since they’ve seen you before, boosting your brand awareness. This increased visibility and brand awareness can cause a domino effect of improvements in other areas of your marketing and your bottom line.
Range of Formats
(Sample bags, shapes, perforations)
With door hangers, there are many different formats you can take advantage of to make your message stand out and get customers’ attention. You can create booklets that are left in bags or even provide samples within the bags as well for customers to try your product. Coupons can be added to the door hangers as well with perforations for easy removal. Another feature is custom die cuts as they allow you to create a door hanger in unique shapes. There are many ways to deliver door hangers with a twist to capture the attention of your audience.
Cost-Effective
Another great benefit of door hangers is the fact that they’re one of the most cost-effective marketing methods. Door hangers are already relatively cost effective when it comes to printing them, plus the added benefit of having a targeted campaign that reaches the demographics or specific addresses you’ve chosen means your marketing is being seen by those most likely to use your products or services. It’s also a guarantee that they’ll be seen and interacted with due to their placement on the doors. This means you’re reaching your target audience and getting the best results out of it.