Results Matter: Case Studies

“Back 2 School” door hangers increase new customer acquisition and jump-start revenue.

Varga Tip: Include barcodes, unique to the door hanger, to track consumer response and measure campaign ROI !

With over 200 supermarkets throughout the southeastern United States, BI-LO has found that their philosophy of ‘low prices, high quality and excellent service’ is the key factor in their ability to attract and retain customers.

A location in Tennessee was experiencing little variation in shopper spending rates. BI-LO marketing executives recruited Varga Media Solutions, Inc. to help jump-start new customer acquisition.

Varga distributed 25,000 door hangers within a seven-mile radius of the store.

The door hangers included two bar-coded coupons: one for a free box of cereal bars, and the second offered 10% off a total purchase.

BI-LO reported coupon redemption as far above levels normally seen by their other media.

“All departments associated with this program—admissions, marketing, membership, food and gift were highly pleased [with the door hanger campaign] and are looking forward to working with Varga again. This medium is a marketing manager’s dream!”

– Marketing and Public Relations Director

Results Matter: Case Studies