“Back 2 School” door hangers increase new customer acquisition and jump-start revenue.
Varga Tip: Include barcodes, unique to the door hanger, to track consumer response and measure campaign ROI !
With over 200 supermarkets throughout the southeastern United States, BI-LO has found that their philosophy of ‘low prices, high quality and excellent service’ is the key factor in their ability to attract and retain customers.
A location in Tennessee was experiencing little variation in shopper spending rates. BI-LO marketing executives recruited Varga Media Solutions, Inc. to help jump-start new customer acquisition.
Varga distributed 25,000 door hangers within a seven-mile radius of the store.
The door hangers included two bar-coded coupons: one for a free box of cereal bars, and the second offered 10% off a total purchase.
BI-LO reported coupon redemption as far above levels normally seen by their other media.
Redemption rates soared with totals of 908 Free Cereal Bar coupons and 1,205 10% Off Purchase coupons turned in.
Campaign Metric |
Redemption |
Free Cereal Bars Coupon |
3.62% |
10% Off Purchase Coupon |
4.82% |
“All departments associated with this program—admissions, marketing, membership, food and gift were highly pleased [with the door hanger campaign] and are looking forward to working with Varga again. This medium is a marketing manager’s dream!”
– Marketing and Public Relations Director