What is Door to Door Distribution?
What is Door to Door Distribution?
Door to door distribution delivers the same material to every property in a defined area. Flyer distributors deliver your flyer solo (by itself) or as part of a batch of similar material.
Before the rise of the internet, door to door delivery service was the way you got your message to a broad local audience. Despite the growth of digital marketing, door hangers or flyers still provide a useful and unique marketing tool.
Why Distribute Door Hangers?
Why Distribute Door Hangers?
A door hanger is a visible and direct message that can’t be ignored or passed over. Plus, it’s relatively inexpensive to produce and distribute.
A huge advantage of the door hanger is its tangible presence.
You can hold it, pin it to the fridge or pass it to a friend or relative. A door hanger is great for staying power
– if you want to advertise a new menu, a service number, or an event, a door hanger works. It grabs attention, and when pinned on a notice board, it acts as a visual reminder of your product or service.
Our Services
Our Services
Our creative, expert team can assist you with every stage of your door hanger or flyer campaign.
Creative design
The printed material needs to deliver your intended message, and we have the innovative approach and expertise to design and create appealing materials for you. You can supply the design concept, or we can use our skills to produce door hangers and flyers that grab attention and convert to action.
Production
We can offer all the features: perforations, spot varnishes, die-cutting, plastic cards, magnetic strips – traditional and new, we keep our finger on the pulse to produce the highest-quality materials for all applications.
Defining the target
Our marketing team and proprietary T.I.M.M package gives you unique and targeted distribution maps. You get more of your preferred customer in a given area for more effective communication.
Distribution
We have the tools and the people to provide you with a flyers delivery service that puts your message in all the right places. We track and monitor distribution, so you get a complete picture of campaign progress and effectiveness.
Why Choose Us?
Why Choose Us?
We deliver a full professional service from the design and planning of a campaign to the design, printing, and distribution of the flyers, door hangers, and other print media in a door to door delivery service.
Our research and development team has created a unique and flexible T.I.M.M system that allows the creative design and targeting of a geographical area with location and demographic data. We use the best and most accurate information available for deciding geographic shapes and target markets.
We build-in complete accountability at every stage of our distribution network and deliver your marketing materials smoothly and professionally to promote your business and protect your reputation.
What is T.I.M.M.?
What is T.I.M.M.?
T.I.M.M is Vargas’s specially created, Targeted Integrated Mapping and Management System. We developed it through detailed research into what does and doesn’t work.
Address Location
Most door hanger distributors use census data. Our system uses USPS because it is more accurate about real addresses – the Census Bureau’s geographical shapes are the result of surveyed information and come with a hefty margin of error. As part of our targeting, we exclude big drop locations like nursing homes, sorority houses, fraternity houses, and convalescent homes because these are unlikely to be a target audience. Additionally, we can include or exclude trailer parks and apartment blocks, depending on the details of the customer profile.
Targeting Data
T.I.M.M takes in excellent data from every source available – verified data on demographics for the area and your customer lists. Our mapping is informed by the most accurate and relevant data we can obtain at any time and for any campaign.
Precise Shapes
A circle around a central location may be straightforward to understand. Still, it doesn’t give you the best target for a flyer’s delivery service because of the artificial inflation of the audience numbers. If a geographical shape crosses the circle, then all that audience is included – even if 80-90% of them are not in the target area. T.I.M.M uses a radius as a guide but creates a specific targeting map for your approval. This map provides the geolocation boundaries for our flyers distribution services and GPS tracking. Also, the colors and values on the map tailor to your target audience segmentation.
What is Demographic Targeting?
What is Demographic Targeting?
Demographic information is a description of what people are (gender, age, ethnicity) and what they do – income brackets, employment, interests, and shopping habits as well as where they live and what type of property they inhabit. Your ideal customers have rounded lives – they are not defined by where they live as much as by their lifestyle and interests. When planning your flyers, door hangers, and other print marketing materials, we use verified data covering demographic information about the people living in your target geographical area. We combine the demographic information with the residential information to provide a location map that targets the area that contains the maximum number of potential customers for your business.
Why Flyer Distribution Works?
Why Flyer Distribution Works?
Flyers work because they are:
• Affordable – a flyer is inexpensive to print and distribute and is available in eye-catching designs.
• Quick – a flyer distribution company will give you a short turn around on printing and delivery.
• Excellent for announcing a store opening, any type of sale, and launching new product lines.
• Ideal for promoting events, and they act as a visual reminder to attend the event and invite friends.
• Able to reinforce your digital marketing by driving traffic to your website by promoting your business.
• Easy to measure success – QR codes, specific URLs, leaflet numbers, for tracking and collating data
• Useful in building brand awareness in a local area, seeing the flyer lodges your name in minds.
Live GPS Tracking
We use live GPS tracking for everyone playing a role in our distribution of your door hangers, flyers, catalogs, brochures, and other materials. That means:
• All the walkers making the deliveries – individually, not as a team.
• The driver transporting the material and the walkers to the target area.
• The auditor making the follow-up checks on the distribution process.
Our live GPS tracking approach means we can be confident that your delivery is done in the right place and at the right timescale. If an issue arises, we have all the information to resolve it quickly and efficiently.
On-Site Supervisors
This team makes sure that your marketing campaign covers the target area in the agreed time scale Unlike other door to door marketing companies we have a team at head office that keeps on top of the information that the live GPS tracking generates, smoothly and professionally.
Targeting
The best ROI comes from focusing on a target audience, whether using digital or print media. Our approach to targeting for door drops includes:
• Using the United States Postal Service (USPS) data because this gives the most comprehensive and detailed information on residential
addresses.
• A data acquisition team that uses verified data compiled and refreshed every 90 days for the best and most recent information on the
target market.
Results Matter: Case Studies
Results Matter: Case Studies
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Creative Portfolio
Creative Portfolio
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