Search Engine Optimization (SEO) is a marketing strategy that helps websites rank higher on search engines and increase site traffic. Search engines, like Google, are used in people’s everyday lives, so working your way up Google’s search rank is incredibly valuable.
SEO works by conducting keyword research, optimizing website content, and earning backlinks (inbound links) to increase your search ranking and website visibility. It is a long-term strategy, but effective SEO can ensure that when someone Google’s your product or service, they find your website.
You can uncover valuable information to help your SEO strategy with a competitive analysis. By analyzing how your competitors are performing and what keywords they rank for, you can boost your website SEO and climb up the rankings.