Search Engine Optimization (SEO)

Turn Traffic into ROI

Search Engine Optimization (SEO)

Turn Traffic into ROI

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Don’t treat SEO as an after-thought…

Search Engine Optimization (SEO) is a marketing strategy that helps websites rank higher on search engines and increase site traffic. Search engines, like Google, are used in people’s everyday lives, so working your way up Google’s search rank is incredibly valuable.

SEO works by conducting keyword research, optimizing website content, and earning backlinks (inbound links) to increase your search ranking and website visibility. It is a long-term strategy, but effective SEO can ensure that when someone Google’s your product or service, they find your website.

You can uncover valuable information to help your SEO strategy with a competitive analysis. By analyzing how your competitors are performing and what keywords they rank for, you can boost your website SEO and climb up the rankings.

So, how do we do it?

#1 Conduct Your SEO Audit

#1 Conduct Your SEO Audit

An SEO audit is the process of identifying any errors or problems that may prevent your site from ranking on Google or other search engines.

Our audit includes an examination of your website, analytics, Google Search Console, and more using multiple SEO tools. We will look into your SEO content, keyword placement, website user experience, if your site is being crawled correctly, and much more. Our goal is to identify opportunities to improve SEO on your website.

Conduct Your SEO Audit

#2 Research Your Keywords

#2 Research Your Keywords

Keyword research is a crucial component of an SEO strategy. It’s the process of investigating the search volume, keyword difficulty, and cost per click of keywords most relevant to your business and industry.

We take the time to look into keywords your website currently ranks for organically and provide recommendations of key terms, including long-tailed keywords, that are effective for SEO. The purpose is to identify keywords that we can use naturally in the copy of your website and other content creation.

Keyword research is one of the best practices of an SEO strategy. You will be able to gain valuable insights into which terms you should use in your title tags, content, and more. By integrating keywords your target audience searches, you will be able to help your website appear in more relevant search results.

Research Your Keywords

#3 Create Your Content

#3 Create Your Content

SEO content is any content created with the goal of attracting search engine traffic, so without it, a successful SEO strategy is impossible.

Using our keyword research and input from your team, we will create a list of relevant topics that your target audience is already searching for. We’ll develop content such as blog posts, product pages, online guides, and other assets to pull in relevant traffic to your site and answer specific questions from your target audience.

Create Your Content

#4 Build Your Links

#4 Build Your Links

Off-page SEO is about building your site’s domain authority. Websites with higher authority tend to rank better than those with lower authority because Google considers them more credible and relevant.

The most popular off-page SEO technique is backlinking, which aims to generate quality links from authority sites. We will build monthly backlinks to your site from reputable sources to drive traffic to your site, improve your domain authority, and increase your ranking on search engines.

Build Your Links

#5 Monitor & Optimize Your Performance

#5 Monitor & Optimize Your Performance

Typically, it takes an average of 4 to 6 months you see organic improvements from your SEO efforts, including a measurable increase in traffic, CTR, and conversions.

Why does it take so long for SEO to work? Google is all about patience, and they rank websites in search results based on dozens of factors. Google wants to provide searchers with the most relevant information, and these factors, like your backlink profile, take time to optimize.

We will develop a monthly performance report using metrics relevant to your goals and conversions. We will also provide you with a summary of what we accomplished that month and what we plan to do next. Although we may have to wait to see a significant improvement, we keep you included in the progress of your ongoing SEO strategy.

Monitor & Optimize Your Performance

Let us help you evolve your SEO ranking.
Reach out to us today online or by giving us a call at 949.768.1500

Let us help you evolve your SEO ranking. Reach out to us today online or by giving us a call at 949.768.1500

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