Completing a SEO audit is the crucial first step for any SEO strategy. The audit will help identify any errors or problems that may be preventing your website from ranking on Google or other search engines. It will also highlight any opportunities that can be taken advantage of to improve your performance.

The audit consists of an examination of your website, analytics, Google Search Console, and more with tools specifically for search engine optimization. We check your current SEO content, keyword placement, website user experience, if your site is being crawled correctly, and much more. Our goal is to get as much information about where you’re at now and how you can improve to help when we create your strategy.

The backbone of every strong SEO strategy is keyword research. Without it, your website will not rank or appear in the search results that have the best chance of reaching your target audience.

Keyword research is the process of investigating the search volume, keyword difficulty, and cost per click of keywords most relevant to your business and industry. By integrating keywords and phrases your audiences uses within your content, you will increase the chances of your website ranking for more relevant search results.

As we conduct our research, you will gain valuable insights into which terms you should use in your title tags, content, and more. We look into the keywords your website ranks for organically and provide recommendations of key terms that are critical for a successful SEO strategy. Naturally using the keywords throughout the copy of your website and other content will help increase your chances of ranking for more relevant search results, and ultimately convert more leads.

SEO content is any content created with the goal of attracting search engine traffic, so without it, a successful SEO strategy is impossible.

Using our research and input from your team, we will create a list of relevant topics that your target audience is already searching for. We’ll develop educational and engaging content such as blog posts, product pages, online guides, and other assets to pull in relevant traffic to your site.

Off-page SEO is about building your site’s domain authority. Websites with higher authority tend to rank better than those with lower authority because Google considers them more credible and relevant.

The most popular off-page SEO technique is backlinking, which aims to generate quality links from authority sites. We build monthly backlinks to your site from reputable sources to drive traffic to your site, improve your domain authority, and increase your ranking on search engines.

Typically, it takes an average of 4 to 6 months you see organic improvements from your SEO efforts, including a measurable increase in traffic, CTR, and conversions.

Why does it take so long for SEO to work? Google is all about patience, and they rank websites in search results based on dozens of factors. Google wants to provide searchers with the most relevant information, and these factors, like your backlink profile, take time to optimize.

We provide you with a monthly performance report using metrics relevant to your goals and conversions along with a summary of what we accomplished that month and what we plan to do next. Even though it can take a while to see improvements, we keep you included in the progress of your ongoing SEO strategy.