Pay Per Click (PPC) Management Services

Results You Can Measure

Pay Per Click (PPC) Management Services

Results You Can Measure

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Deliver Leads & Drive ROI with PPC Management

Google Ads, formerly known as Google AdWords, is Google’s online advertising platform. You can use it to promote your business, sell products and services, raise awareness, and increase traffic to your site by creating pay per click (PPC) advertisements.

PPC advertising is one of the best ways to target qualified customers, and Google is the market leader and innovator for paid search campaigns. The power of the everchanging algorithm is that Google works to put your ads in front of people who demonstrate an interest in your product or service.

Pay Per Click (PPC) is an ongoing process that requires consistent monitoring and adjustments to generate the best results. Hiring a marketing agency that specializes in PPC can save business owners a lot of time and drive results. That’s where we come in.

So, how do we do it?

#1 Analyze Your Competition

#1 Analyze Your Competition

Whether you are coming to us with a pre-existing Google Ads account or not, we always start with an analysis of your industry and competitors to develop a baseline for your campaign strategy. Analyzing your competitors gives us insight to their marketing strategies so we can leverage your business to stack up against theirs.

Analyze Your Competition

#2 Develop Your Campaign Strategy

#2 Develop Your Campaign Strategy

All successful advertising campaigns start with a clear strategy outlining your short-term and long-term goals. We’ll meet with you to develop a custom PPC strategy for your business, industry, and goals. We take care of all the account settings and configurations and work with you to determine budget and bidding strategies to ensure your campaigns generate the most effective results.

Whether you are looking to generate more leads or traffic to your site, how you measure success is not only crucial to the success of one campaign but the success of your overall advertising strategy.

Develop Your Campaign Strategy

#3 Build Your Ad Groups

#3 Build Your Ad Groups

Ad groups contain one or more ads that share similar targets. They are organized by common themes like products or services, depending on the nature of your business. Keywords trigger the selection of your ads, and you can run an effective PPC campaign by using specific keywords for targeted areas of your business.

We research and create a comprehensive list of keywords to build your ad groups so that your ads are targeting the right audience. Careful control and management of your ad groups ensure your campaigns drive results.

Build Your Ad Groups

#4 Create Your Custom Ad Copy

#4 Create Your Custom Ad Copy

Ad copy is a vital element of a successful PPC campaign. You need to understand your target audience, your brand and what it has to offer, and your competitors. When creating custom ad copy, we use a combination of keywords and unique selling propositions. This strategy will show your target audience that your business is better than your competition and encourage customers to click and convert.

Plus, as with any effective PPC management service, we monitor and adjust your ad copy until it effectively achieves your campaign’s strategic goals.

Create Your Custom Ad Copy

#5 Monitor & Optimize Your Campaigns

#5 Monitor & Optimize Your Campaigns

It’s critical to optimize your PPC campaigns and track performance. Without a properly optimized ad campaign, you won’t see many results.

We will monitor and report various performance metrics and make improvements at the campaign and ad group level to drive better results. These improvements include keyword modifications, changes to ad copy, updates to landing pages, and bid adjustments.

Monitor & Optimize Your Campaigns

We want your campaigns to be successful, and we include you in every step of the process. You can rely on us to keep it simple, keep it relevant, and drive results.

So don’t wait! Connect with us online or give us a call at 949.768.1500. Let’s talk PPC.

We want your campaigns to be successful, and we include you in every step of the process. You can rely on us to keep it simple, keep it relevant, and drive results. So don’t wait! Connect with us online or give us a call at 949.768.1500. Let’s talk PPC.

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