Pay Per Click (PPC) Management Services
Align your
strategy, creative,
and media
strategy, creative,
and media
Launch your
marketing
tactics quickly
marketing
tactics quickly
Reach your target
audience through
multiple channels
audience through
multiple channels
Talk to Our PPC Strategist Today!
Pay Per Click (PPC) Management Services
Align your
strategy, creative,
and media
strategy, creative,
and media
Launch your
marketing
tactics quickly
marketing
tactics quickly
Reach your target
audience through
multiple channels
audience through
multiple channels
Talk to Our SEO Strategist Today!
PPC Services that Increase Revenue
Pay per click advertising, also called paid advertising or paid search, is an online marketing strategy where advertisers only pay when someone clicks on an ad, and the most popular PPC platform is Google Ads, formerly known as Google AdWords. PPC is one of the best ways to reach your target audience because it allows businesses to drive traffic to their website by promoting products and services where potential customers are already looking. If you are ready to increase your revenue, contact our PPC agency today!
We Get It Done
Varga was created because we saw so many marketing companies missing deadlines. We would ask ourselves why we are paying for marketing services if projects weren’t progressing, and the communication was inconsistent. When we set deadlines, we do our best to keep them, and if there is a need for more time, we are transparent and communicate with our clients.
We Get Personal
No two businesses are alike, so their strategies shouldn’t be either. Say goodbye to cookie-cutter agencies and hello to personalization. We take the time to get to know our clients so we can provide customized recommendations for their brand and goals.
We Are a Full-Service Marketing Agency
We don’t just stop at SEO. As a full-service marketing agency, Varga offers supporting services like PPC, content marketing, social media services, brand development, and website design. We’ll create customized strategies for all of your needs.
We Get It Done
Varga was created because we saw so many marketing companies missing deadlines. We would ask ourselves why we are paying for marketing services if projects weren’t progressing, and the communication was inconsistent. When we set deadlines, we do our best to keep them, and if there is a need for more time, we are transparent and communicate with our clients.
We Get Personal
No two businesses are alike, so their strategies shouldn’t be either. Say goodbye to cookie-cutter agencies and hello to personalization. We take the time to get to know our clients so we can provide customized recommendations for their brand and goals.
We Are a Full-Service Marketing Agency
We don’t just stop at SEO. As a full-service marketing agency, Varga offers supporting services like PPC, content marketing, social media services, brand development, and website design. We’ll create customized strategies for all of your needs.
Company Not Displayed Now
“Performance was monitored and communicated in an understandable way.
We are receiving leads from Google and Bing searches as a direct result of their efforts.”
– Director, Electronics Company
120% Traffic Increased
Conversion Rate Increased
Blog Contents Related Keywords
Company Not Displayed Now
“Performance was monitored and communicated in an understandable way. We are receiving leads from Google and Bing searches as a direct result of their efforts.”
– Director, Electronics Company
120% Traffic Increased
Conversion Rate Increased
Blog Contents Related Keywords
1
Analyze Your Competition
Whether you are coming to us with a pre-existing Google Ads account or not, we always start with an analysis of your industry and competitors to develop a baseline for your campaign strategy. Analyzing your competitors gives us insight to their marketing strategies so we can leverage your business to stack up against theirs.
Competitor Analysis.
PPC Insights and Recommendations.
1
Analyze Your Competition
Whether you are coming to us with a pre-existing Google Ads account or not, we always start with an analysis of your industry and competitors to develop a baseline for your campaign strategy. Analyzing your competitors gives us insight to their marketing strategies so we can leverage your business to stack up against theirs.
Competitor Analysis.
PPC Insights and Recommendations.
Develop Your Campaign Strategy
All successful pay per click campaigns start with a clear strategy outlining your short-term and long-term goals. We’ll meet with you to develop a custom PPC strategy for your business and recommend which PPC campaign types are best for your business goals. We take care of all the account settings and configurations and work with you to determine budget and bidding strategies to ensure your campaigns generate the most effective results.
Whether you are looking to generate more sales, leads or traffic to your site, how you measure success is not only crucial to the success of one campaign but the success of your overall PPC strategy.
Discuss Your Goals & Budget.
Define Campaign Strategy.
2
2
Develop Your Campaign Strategy
All successful pay per click campaigns start with a clear strategy outlining your short-term and long-term goals. We’ll meet with you to develop a custom PPC strategy for your business and recommend which PPC campaign types are best for your business goals. We take care of all the account settings and configurations and work with you to determine budget and bidding strategies to ensure your campaigns generate the most effective results.
Whether you are looking to generate more sales, leads or traffic to your site, how you measure success is not only crucial to the success of one campaign but the success of your overall PPC strategy.
Discuss Your Goals & Budget.
Define Campaign Strategy.
3
Build Your Ad Groups
Ad groups contain one or more ads that share similar targets. They are organized by common themes like products or services, depending on the nature of your business. Keywords trigger the selection of your ads, and you can run an effective PPC campaign by using specific keywords for targeted areas of your business.
We research and create a comprehensive list of keywords to build your ad groups so that your ads are targeting the right audience.
Keyword Research.
Ad Group Build Using Common Themes.
3
Build Your Ad Groups
Ad groups contain one or more ads that share similar targets. They are organized by common themes like products or services, depending on the nature of your business. Keywords trigger the selection of your ads, and you can run an effective PPC campaign by using specific keywords for targeted areas of your business.
We research and create a comprehensive list of keywords to build your ad groups so that your ads are targeting the right audience.
Keyword Research.
Ad Group Build Using Common Themes.
Create Your Custom Ad Copy
Ad copy is a vital element of a successful PPC campaign as what your ad says will influence whether someone clicks your ad or not. You need to understand your target audience, your brand and what it has to offer, and your competitors. When creating custom ad copy, we use a combination of keywords and unique selling propositions. This strategy will show your target audience that your business is better than your competition and encourage customers to click and convert.
Understand Your Audience, Brand, and Competitors.
Write Ad Copy Using Keywords and Unique Selling Propositions.
4
4
Create Your Custom Ad Copy
Ad copy is a vital element of a successful PPC campaign as what your ad says will influence whether someone clicks your ad or not. You need to understand your target audience, your brand and what it has to offer, and your competitors. When creating custom ad copy, we use a combination of keywords and unique selling propositions. This strategy will show your target audience that your business is better than your competition and encourage customers to click and convert.
Understand Your Audience, Brand, and Competitors.
Write Ad Copy Using Keywords and Unique Selling Propositions.
5
Monitor & Optimize Your Campaigns
It’s critical to optimize your PPC campaigns and track performance. Without a properly optimized ad campaign, you won’t see many results.
We monitor and report various performance metrics and make improvements at the campaign and ad group level to drive better results. These improvements include keyword modifications, changes to ad copy, updates to landing pages, bid adjustments, and more.
Monitor and Report Performance.
Adjust & Optimize PPC Campaigns.
5
Monitor & Optimize Your Campaigns
It’s critical to optimize your PPC campaigns and track performance. Without a properly optimized ad campaign, you won’t see many results.
We monitor and report various performance metrics and make improvements at the campaign and ad group level to drive better results. These improvements include keyword modifications, changes to ad copy, updates to landing pages, bid adjustments, and more.
Monitor and Report Performance.
Adjust & Optimize PPC Campaigns.
Interested in PPC Management Services?
Request a free proposal or give us a call at 949.768.1500
Interested in PPC Management Services? Request a free proposal or give us a call at 949.768.1500