Send us an email
Varga Official LogoVarga Logo White
Let’s Talk!

Client Case Study:

Nexsun Labs

Client Case Study:

Nexsun Labs

  1. Home
  3. Our Work
  5. Client Case Study: Nexsun Labs

The Client

Nexsun Labs is a testing provider based in Irvine, CA.

Why They Needed Help

When they became our client, they were primarily a COVID test provider. Nexsun needed help increasing their testing appointments. They weren’t converting many of their leads and they also had issues with a PPC approach that ended up costing them more money than it brought in. We tackled this client’s problems with a multifaceted approach that brought in excellent results.

Client Case Study: PPC and CRO for Nexsun Labs
Client Case Study: PPC and CRO for Nexsun Labs

The Client

Nexsun Labs is a testing provider based in Irvine, CA.

Why They Needed Help

When they became our client, they were primarily a COVID test provider. Nexsun needed help increasing their testing appointments. They weren’t converting many of their leads and they also had issues with a PPC approach that ended up costing them more money than it brought in. We tackled this client’s problems with a multifaceted approach that brought in excellent results.

Varga Branding

Branding

Varga Brand Guidelines

Brand
Guidelines

Varga-Compeitive-Analysis

Competitive
Analysis

Conversion Rate Optimization (CRO)

Conversion Rate
Optimization (CRO)

Logo Design

Logo
Design

PPC Management

Pay-Per-Click (PPC)
Management

Website Design

Search Engine
Optimization

Social Media Marketing

Social Media
Management

Website Design

Website
Design

Varga Branding

Branding

Varga Brand Guidelines

Brand
Guidelines

Varga-Compeitive-Analysis

Competitive
Analysis

Conversion Rate Optimization (CRO)

CRO

Logo Design

Logo
Design

PPC Management

Pay-Per-Click (PPC)
Management

Website Design

Search Engine
Optimization

Social Media Marketing

Social Media
Marketing

Website Design

Website
Design

How Varga Approached the Problem

How Varga Approached
the Problem

First things first, we looked at Nexsun’s website. We identified that the webpage about their testing services
needed improvement, along with some aspects of the appointment scheduler. We fixed this by…

First things first, we looked at Nexsun’s website. We identified that the webpage about their testing services needed improvement, along with some aspects of the appointment scheduler. We fixed this by…

Improved website copy
Improved website copy

This included identifying and incorporating more applicable targeted keywords into the webpage, including some local keywords. We also adjusted the existing webpage copy to better align with their target audience’s needs so that it increased engagement.

Improved booking functionality
Improved booking functionality

We noticed that the scheduler for testing appointments was a multi-step process that proved too intensive for many people. We streamlined the scheduling function on the website to make getting an appointment on the calendar easier for Nexsun’s clients.

Reinforced Nexsun’s trustworthiness
Reinforced Nexsun’s trustworthiness

Nexsun had proof that they were a legitimate business but forgot to display this fact on their website. We added trust badges to their webpages to ensure that potential clients knew they were working with a reliable, certified testing provider.

Our team also noticed that Nexsun needed some help with their paid search approach. With the website improved,
now the focus turned to increasing traffic to that site and building local awareness about
what this testing provider had to offer! We took on their PPC strategy next.

Our team also noticed that Nexsun needed some help with their paid search approach. With the website improved, now the focus turned to increasing traffic to that site and building local awareness about what this testing provider had to offer! We took on their PPC strategy next.

Adjusting Ad Copy

Adjusting ad copy

Our experts adjusted the ad copy being used for Nexsun’s ad campaigns. We improved the copy to be more engaging, along with including better-targeted keywords, such as local keywords.

Bigger Budget

Bigger budget

We noticed that there was room for improvement via added investment, so we increased the PPC ad campaign budget.

Adjusting ad copy

Adjusting Ad Copy

Our experts adjusted the ad copy being used for Nexsun’s ad campaigns. We improved the copy to be more engaging, along with including better-targeted keywords, such as local keywords.

Bigger budget

Bigger Budget

We noticed that there was room for improvement via added investment, so we increased the PPC ad campaign budget.

Adjusting Ad Copy
Our experts adjusted the ad copy being used for Nexsun’s ad campaigns. We improved the copy to be more engaging, along with including better-targeted keywords, such as local keywords.

Bigger Budget
We noticed that there was room for improvement via added investment, so we increased the PPC ad campaign budget.

The Results

By focusing on improving the client’s website and their organic and paid search opportunities,
Varga was able to make noticeable improvements for Nexsun Labs in the following ways:

By focusing on improving the client’s website and their organic and paid search opportunities, Varga was able to make noticeable improvements for Nexsun Labs in the following ways:

More leads500%
500%

Nexsun’s marketing qualified leads increased by 500%

More appointments1,213%
1,213%

Booked appointments went up by 1,213%

Better ROI$4.33
$4.33

Average ROI(Return on Investment) raised to $4.33

More leads500%
500%

Nexsun’s marketing qualified leads increased by 500%

More appointments1,213%
1,213%

Booked appointments went up by 1,213%

Better ROI$4.33
$4.33

Average ROI(Return on Investment) raised to $4.33

More leads500%
500%

Nexsun’s marketing qualified leads increased by 500%

More appointments1,213%
1,213%

Booked appointments went up by 1,213%

Better ROI$4.33
$4.33

Average ROI(Return on Investment) raised to $4.33

Ready to Get Started?

Request a free proposal or
give us a call at 949.620.4750

Ready to Get Started? Request a free proposal or give us a call at 949.620.4750

Request A Free Website Analysis
Request A Free Website Analysis

Request A Free Analysis Today!

    Ready to Get Started?

    Request a free proposal
    or give us a call at 949.620.4750

      Skip to content