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Client Case Study:

Logo Design Concept

Client Case Study:

PPC and CRO for
Nexsun Labs

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Eye-Catching Logos and Attention-Grabbing Rebrands

We had a lash extension salon reach out to us for help with a rebrand and new logo design. The goal was to come up with a name and logo concept that allowed them to continue adding more facial services to their business while matching the feeling of elegance they seek to provide to their clients.

This salon wanted their clients to feel empowered, confident, exclusive, and sophisticated, so when brainstorming we wanted to make sure we chose timeless names and logos that never age like many of the couture brands you see today. Focusing on the sense of luxury and class they wanted to provide, we came up with three new names and multiple wordmark and monogram logo concepts to choose from. We selected three eye-or face-themed business names that matched the client’s elegant, high-end tone and let their target audience know what types of services the salon offered.

Lash & Eyebrow Salon Logo Design Varga Marketing
Lash & Eyebrow Salon Logo Design Varga Marketing

The Client

Nexsun Labs is a testing provider based in Irvine, CA.

Why They Needed Help

When they became our client, they were primarily a COVID test provider. Nexsun needed help increasing their testing appointments. They weren’t converting many of their leads and they also had issues with a PPC approach that ended up costing them more money than it brought in. We tackled this client’s problems with a multifaceted approach that brought in excellent results.

The Brand Names

The Brand Names

The Varga team brainstormed three different rebranded name options that
focused on the face, the eye, and translated the salon’s high-end personality.

The Varga team brainstormed three different rebranded name options that focused on the face, the eye, and translated the salon’s high-end personality.

Le Luxe
Le Luxe

French for “luxury” this brand name doubles down on the business’s commitment to make every woman feel empowered.

L’oeil
L’oeil

French term for “eye”, we chose this brand name to tie back to the different services that the business offers, which go beyond just lash extensions and include eyebrow services too.

Le Visage
Le Visage

The third brand name translates as “the face.” While the name goes beyond just the eye region, we offered this option because the salon would be adding more facial services over time.

The Logos
An Added Bonus: Storefront Mock-ups

Along with creating different brand names and logo concepts, our team went the extra mile to create
storefront mock-ups so the client couple see how the different logos look outside their salon building.

Along with creating different brand names and logo concepts, our team went the extra mile to create storefront mock-ups so the client couple see how the different logos look outside their salon building.

Want to See What Varga Can Do for You?

Varga Marketing is here to simplify the marketing process.
We help you break through the noise with comprehensive services that bring your brand to life.
You can see for yourself that our work makes a difference.
Reach out to the Varga team today to see how we can help your business grow.

Varga Marketing is here to simplify the marketing process. We help you break through the noise with comprehensive services that bring your brand to life. You can see for yourself that our work makes a difference. Reach out to the Varga team today to see how we can help your business grow.

Ready to Get Started?

Request a free proposal or
give us a call at 949.620.4750

Ready to Get Started? Request a free proposal or give us a call at 949.620.4750

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