Market Research & Competitive Analysis

Discovery Your Brand’s Potential

Market Research & Competitive Analysis

Discovery Your Brand’s Potential

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Where Does Your Brand Stack Up Against the Competition?

Market research is the process of gathering information about your target audience and industry market to understand consumer perceptions of your brand or the success rate of different product/service offerings. There are various methods involved in market research, but one of the most valuable methods is conducting a competitive analysis.

This strategy involves researching direct and indirect competitors to gain insights into their products, services, and marketing tactics. A competitive analysis can help you see where your competitors are falling short, identify opportunities, and stay on top of trends they haven’t taken advantage of yet.

So, how do we do it?

#1 Identify Your Competitors

#1 Identify Your Competitors

When identifying your competitors, we classify them into two categories: direct and indirect. Direct competitors offer similar products or services in the same market as you, whereas indirect competitors offer different products or services but meet the same need of the customer.

We will ask you to provide us with 5-10 companies you believe are direct or indirect competitors of yours. If you are unsure of who your competitors are, we will research them for you. Once we’ve compiled our initial list, we will conduct a basic site audit to identify the top 5 companies to use for our analysis.

Our goal is to identify competitors that offer a vast range of useful data that will help your brand reach its goals.

Identify Your Competitors

#2 Analyze Your Competition

#2 Analyze Your Competition

We always start with a qualitative analysis on your competitors to summarize all information about their company, who they are, and what they represent.

We analyze each company’s product offering, pricing (if applicable), website, analytics, and much more to create company profiles. These profiles showcase all information to help us understand similarities, differences, and create a benchmark that will help strategize growth opportunities for your brand.

Analyze Your Competition

#3 Investigate Their Social Media

#3 Investigate Their Social Media

One of the best ways to target your customers is through the platforms they spend their free time on. Seeing how they interact with the content your competitors post on different social media platforms can give insight on the ways your brand should engage with your target audience.

We analyze the tone, frequency, and engagement your competitors content receives to give a well-rounded idea of what consumers are interested in engaging with on their feeds.

Discovering the topics and content your audience finds appealing will help strategize and build a strong brand profile on social media.

Investigate Their Social Media

#4 Research Their Keyword Strategy

#4 Research Their Keyword Strategy

Keyword research is the process of investigating the search volume, keyword difficulty, and cost per click of keywords that are valuable to your business and industry. Without keyword research, you won’t rank in the search results that have the best chance of reaching your target audience.

When we research your competitors keywords, we are pulling both organic and paid keywords they rank for. We analyze them to see which ones are best suited for your business and will perform in both SEO & PPC campaigns. We’ll then give you an extensive list of keywords that our research shows will give you the best results.

Keywords are the linchpin between what people are searching for and the content you are providing to fill that need. By analyzing your competition’s keywords, you can gain insight into which terms you should use in your titles, tags, content, and more.

Research Your Keywords

#5 Discover Your Opportunities

#5 Discover Your Opportunities

Every step of the competitive analysis uncovers opportunities for your brand to grow. We provide you with key insights to help you discover where your business is doing well, where you need to improve, and which trends you need to get ahead of.

Discover Your Opportunities

Lead your brand down the path of achievement. Get started with a competitive analysis today by for a free quote or give us a call at 949.768.1500.

Lead your brand down the path of achievement. Get started with a competitive analysis today by contacting us online for a free quote or give us a call at 949.768.1500.

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