Logo Design

Create Your Digital Mark

Logo Design

Create Your Digital Mark

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They say a logo is worth a thousand words…

Logo design is the art of creating a visual representation of your brand or company. A good logo is simple, distinctive, relevant, and matches your brand’s aesthetics.

Before beginning the design process, we recommended creating brand guidelines to outline the look and tone of your brand and how it will be used across different mediums. Your logo is what your customers associate with your products and services and must be consistent across all your marketing efforts.

So, how do we do it?

Varga Logo Design - Logo design is the art of creating a visual representation of your brand or company.

#1 Create Your Logo Design Brief

#1 Create Your Logo Design Brief

Whether you are starting from scratch or need an updated design, the first step is to create a logo design brief. Your logo is the first impression your business makes on a potential customer, so it needs to represent your brand in an authentic way.

We want to learn about your company and its core values, including your target audience, design references, color palette instructions, and logotype. There are 8 main logotypes to choose from, so we want to nail down all the details before we begin sketching out ideas.

Create Your Logo Design Brief

#2 Sketch & Design Your Logo Concepts

#2 Sketch & Design Your Logo Concepts

Once we’ve nailed down the design brief, it’s time to get to the fun part and draw out our design concepts.

We will blend different graphics to convey your brand message into a small, simple design that is suitable for different applications, including marketing materials, uniforms, website design, and much more.

Sketch & Design Your Logo Concepts

#3 Present Your Logo Concepts

#3 Present Your Logo Concepts

Once the concepts are designed, 3-5 logo options will be presented, including color variations, for you to review with your team.

At this stage we are seeking feedback on the design concepts so we can determine which logo you like best and any changes you may want made. Your feedback is important in the design process as it helps us refine and finalize your logo.

Finalize Your Logo

#4 Refine Your Logo Design

#4 Refine Your Logo Design

Using your feedback and change requests, we make smaller tweaks to the overall design of the logo such as text placement and color changes. You may have liked one color palette but a different design, which can easily be manipulated digitally.

We test the logo’s versatility and make sure it’s scalable across multiple mediums, and then send it back for your approval. Our goal is to design a logo that is a timeless and memorable representation of your brand. Afterall, it is the first impression your business has with potential customers.

Refine Your Logo Design

#5 Finalize Your Logo

#5 Finalize Your Logo

Once your logo is finalized, we will pull together all the digital files that were used in creating the design. These files will include various formats of the logo so you can utilize them across different mediums, such as product packaging or merchandise displays. We also include logo source files – the raw files that will allow you to make future modifications to your logo.

Finalize Your Logo

Need more than just a logo and want to work on your branding?
We’ve got that down too. Regardless of your needs, our marketing and
design experts are ready to take you and your business to the next level.
Connect with us online or call us at 949.768.1500 for your free proposal.

Need more than just a logo and want to work on your branding? We’ve got that down too. Regardless of your needs, our marketing and design experts are ready to take you and your business to the next level. Connect with us online or call us at 949.768.1500 for your free proposal.

Varga Logo White

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