How Does Google Remarketing Work? (Four Benefits)
Remarketing is a form of online advertising focused on audiences who have come across your site or app in the past. To successfully launch strategic remarketing ad campaign, you need a list of users who visited your website, mobile app, or click on your advert. Let’s discuss how to get your hands on this data.
Pixel Remarketing
Using a pixel creates the list. The pixel is invisible and embedded on the page targeted for your list creation. The pixel is a piece of code that tells Ad Exchange to collect cookies. The remarketing tag is another name because it tags the people you want to follow up with a remarketing message.
Your remarketing message gets sent quickly to anyone who trips the pixel code, but you don’t know who they are.
Customer List
You can use your customer email list for remarketing with Google Ads – you know who these people are. Google will only contact those with a Google profile. Remarketing to existing customers is effective because you know that they use your product or service, and a small nudge may result in a repeat sale.
Benefits of Using Google Remarketing
Remarketing is a proven technique for increasing traffic and conversions. Google remarketing provides you with some additional features to finetune your approach to remarketing.
Segmentation
All visitors to your website are not the same audience. You get the almost shopper who puts an item in the cart and then bails at the last minute and the information seeker. By banding your visitors into different groups, you can target the remarketing ad with different messages aimed at moving them a little further along the buying path.
Ad Frequency
Have you ever bought something and then within an hour or so get an ad suggesting you buy it? Perhaps with a discount? It annoys your customer, and you can avoid this with a burn pixel. It makes sure that you don’t irritate a customer with irrelevant ads and saves your budget to spend on potential future customers.
Avoid Irritation
Have you ever bought something and then within an hour or so get an ad suggesting you buy it? Perhaps with a discount? It annoys your customer, and you can avoid this with a burn pixel. It makes sure that you don’t irritate a customer with irrelevant ads and saves your budget to spend on potential future customers.
Ad Rotation
The human brain has a remarkable facility – it can stop seeing ads. Most of the time, when you are in a room or walking a familiar path, you don’t notice the background. You notice something new but not the routine. It’s the same with ads. If you keep seeing the same ad, you ignore it. Rotating the ads continues to attract attention and keeps your product visible.
Interested in partnering with an agency to get a Remarketing Campaign started? Connect with a Varga Remarketing Expert regarding a custom strategy today.
