Facebook, with all its creative innovations, relies on profits from Facebook advertising to pay for the service and future changes. It makes sense for Facebook to make it straightforward and user-friendly for businesses – small and large to create and run marketing campaigns for Facebook users.
Facebook Business Manager is the free platform for business that acts as your Facebook marketing department. Setting up a Facebook Business Manager account separates your home life from your work life. It does not cost you to sign up, and then you can integrate your Facebook advertising and marketing across your business and with external partners like a design and marketing agency.
Facebook Pixel is a powerful analytics tool that collects information about how your customers interact with your website. The Facebook Pixel code embedded in your website compiles data and tracks conversion. This powerful information enables you to optimize your Facebook adverts, accumulate a targeted audience for further advertising with Facebook, and remarket to people who you know are interested in your business.
The first step to advertising with Facebook is to set up your free Business Manager account. This straightforward process needs your name, business name, and an email.
Once you have your Business Manager Account set up, you can enable the Ads Manager access by clicking through settings and people and assets. You then get the option to set up your ad accounts.
There are three options when it comes to Ad accounts in Business Manager:
You have an ad account limit (number of ad accounts that you can create or access inside your account) that depends on the advertising spend. You need to pay in advance when setting up an ad account.
Part of setting up the Ad Account is the provision of Company information to comply with your local Tax and Corporate law. You set your preferred currency to pay your bills and your time zone. Once entered, you can’t change it – double-check that you are happy with your billing currency and your preferred time zone.
You can’t create an ad campaign until you provide an acceptable payment method for your Facebook advertising bills. You enter this information on the Payment Settings page. There are four actions available.
1. Add a payment method – all the usual payment methods are accepted.
2. Edit your payment method – update expired cards and remove redundant payment methods.
3. Set your spending limits
4. Download and keep an eye on your bills for advertising services.
Interested in partnering with an agency to get a Facebook Campaign started? Connect with a Varga Ads Expert regarding a custom strategy today.