Your landing pages will be heavily influenced by your brand and target audience. We want your brand to inform us of the design elements and the tone of voice to be used throughout the content of your website’s landing pages.

Using keyword research and information your customers search for, we strategically place relevant keywords throughout your website content. This will help ensure your pages can be found by search engines like Google.

Landing pages are critical for generating leads. Our goal is to create content for your product/service pages, lead forms, and other assets that pull in relevant traffic to your site, answer specific questions, and drive action from your target audience.

Once we finalize your web design and landing page content, it’s time for the fun part – pulling it all together.

We start by formatting your landing pages to include dynamic images and other design elements that speak to your brand and connect with your audience. We also ensure your site has a responsive design to be mobile-friendly and display across all devices, including computers, tablets, and smartphones.

After all is said and done, we will install Google Analytics to help with usability testing and conversion tracking.

Before we launch your website, we need to perform various tests to ensure it’s user-friendly and functions properly, including site speed tests, conversion tracking tests, and most importantly, usability tests.

Usability tests provide us with an unbiased, direct examination of your website user experience and allow us to uncover any issues that may prevent your target audience from converting so we can fix them before launching your site.

Prior to launching your website, we will double-check that everything looks good, your content is free from errors, and your forms are working properly.

Once we’ve confirmed your site is performing well, we will submit your sitemap to Google and Bing so that it’s indexed, and your target audience will find it when using search engines.