We build out your strategy by first determining your goals, social media content, and which social media channels are best suited to promote your business. Not every social media platform will be right for your business. Our goal is to save you time and effort by choosing social media platforms that your target audience uses regularly.

You can’t create good social media content without knowing who your followers are, so before we create any social content, we will build a target persona and tailor your content to talk directly to these people.

From designing simple graphics to short videos, we create social media content that your audience will engage with and will strengthen your brand. Our social media specialists will map out key messages that you want to share with your audience, determine the formats we can create content around, and no post will go live without your approval.

Now that goals have been set, and we have developed our content strategy, it’s time to build a social media content calendar. A calendar helps you take a big-picture approach to content planning by visualizing your ideas and organizing them in a way that makes it easier to execute your social media strategy. Regular posting is one of the main drivers for social media success, and a calendar helps you stay accountable and keep your efforts on track.

Our goal is to improve your brand’s performance on social media, and optimizing your accounts not only helps you improve your brand, but it also works to generate more valuable leads for your business. Our social media specialists will track KPIs, such as follows, likes, comments, shares, and other engagement metrics that will help us better optimize your social media strategy and drive better results for your business.