Competitor Analysis &
Market Research

Varga Check mark Align your strategy, creative, and media.

Varga Check mark Launch your marketing tactics quickly.

Varga Check mark Reach your target audience through multiple channels.

Competitor Analysis & Market Research

Competitor Analysis &
Market Research

Competitor Analysis & Market Research

Varga Check mark Align your strategy, creative, and media.

Varga Check mark Launch your marketing tactics quickly.

Varga Check mark Reach your target audience through multiple channels.

Inform Your Marketing Efforts with a Competitive Analysis

Market research is the process of gathering information about your target audience and industry market to understand consumer perceptions of your brand or the success rate of different product/service offerings. There are various methods involved in market research, but one of the most valuable methods is conducting a competitor analysis. This strategy involves researching direct and indirect competitors to gain insights into their products, services, and marketing tactics. A competitive analysis can help you see where your competitors are falling short, identify opportunities, and stay on top of trends they haven’t taken advantage of yet.

Ready to implement stronger business strategies? Contact us today to get started!

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1. Identify Your Competitors

When identifying your competitors, we classify them into two categories: direct and indirect. Direct competitors offer similar products or services in the same market as you, whereas indirect competitors offer different products or services but meet the same need of the customer.

We will ask you to provide us with 5-10 companies you believe are direct or indirect competitors of yours. If you are unsure of who your competitors are, we research them for you. Once we’ve compiled our initial list, we conduct a basic site audit to identify the top 5 companies to use for our analysis.

Our goal is to identify competitors that offer a vast range of useful data that will help your brand reach its goals.

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Basic Audit of 10 Competitors.

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Identify 5 Key Companies for Competitor Research.
Identify Your Competitors

1. Identify Your Competitors

Identify Your Competitors

When identifying your competitors, we classify them into two categories: direct and indirect. Direct competitors offer similar products or services in the same market as you, whereas indirect competitors offer different products or services but meet the same need of the customer.

We will ask you to provide us with 5-10 companies you believe are direct or indirect competitors of yours. If you are unsure of who your competitors are, we research them for you. Once we’ve compiled our initial list, we conduct a basic site audit to identify the top 5 companies to use for our analysis.

Our goal is to identify competitors that offer a vast range of useful data that will help your brand reach its goals.

Varga Check

Basic Audit of 10 Competitors.

Varga Check

Identify 5 Key Companies for Competitor Research.
Analyze Your Competitors

2. Analyze Your Competitors

We start with a qualitative analysis to summarize each company’s product offering, pricing (if applicable), website, analytics, and much more to create competitor profiles. These profiles detail all necessary information to help us understand similarities, differences, and create a benchmark that will help strategize growth opportunities for your brand.

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Competitor Website Analysis.

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Generate Competitor Profiles.

2. Analyze Your Competitors

Analyze Your Competitors

We start with a qualitative analysis to summarize each company’s product offering, pricing (if applicable), website, analytics, and much more to create competitor profiles. These profiles detail all necessary information to help us understand similarities, differences, and create a benchmark that will help strategize growth opportunities for your brand.

Varga Check

Competitor Website Analysis.

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Generate Competitor Profiles.

3. Investigate Their Social Media

One of the best ways to target your customers is through the social media platforms they spend their free time. We will look at the channels your competitors are using, the content they post, what message they are sending, and how their audience engages with them.

Seeing how your competitors’ audience interacts with social media content will give you a well-rounded idea of what works and doesn’t work for your industry, and it will provide a benchmark for your social media strategy.

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Social Media Analysis.

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Social Media Strategy Benchmark.
Investigate Their Social Media

3. Investigate Their Social Media

Investigate Their Social Media

One of the best ways to target your customers is through the social media platforms they spend their free time. We will look at the channels your competitors are using, the content they post, what message they are sending, and how their audience engages with them.

Seeing how your competitors’ audience interacts with social media content will give you a well-rounded idea of what works and doesn’t work for your industry, and it will provide a benchmark for your social media strategy.

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Social Media Analysis.

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Social Media Strategy Benchmark.
Research Their Keyword Strategy

4. Research Their Keyword Strategy

Keyword research is the process of investigating the search volume, keyword difficulty, and cost per click of keywords that are valuable to your business and industry. Without it, you won’t rank in the search results that have the best chance of reaching your target audience. When conducting keyword research, we pull both the organic and paid keywords you and your competitors rank for. We examine the results and provide you with an extensive list of terms best suited for your business that will drive action in both SEO & PPC campaigns.

Keywords are the linchpin between what people are searching for and the content you are providing to fill that need. By analyzing your competitors’ keywords, you can gain insight into which terms you should use in your titles, tags, content, and more.

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Competitor Keyword Research

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Aggregate Lists for SEO & PPC

4. Research Their Keyword Strategy

Research Their Keyword Strategy

Keyword research is the process of investigating the search volume, keyword difficulty, and cost per click of keywords that are valuable to your business and industry. Without it, you won’t rank in the search results that have the best chance of reaching your target audience. When conducting keyword research, we pull both the organic and paid keywords you and your competitors rank for. We examine the results and provide you with an extensive list of terms best suited for your business that will drive action in both SEO & PPC campaigns.

Keywords are the linchpin between what people are searching for and the content you are providing to fill that need. By analyzing your competitors’ keywords, you can gain insight into which terms you should use in your titles, tags, content, and more.

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Competitor Keyword Research

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Aggregate Lists for SEO & PPC

5. Discover Your Opportunities

Every step of the competitive analysis uncovers opportunities for your brand to grow. We provide you with key insights to help you discover where your business is doing well, where you need to improve, and which trends you need to get ahead of.

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Uncover Opportunities.

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Implement Stronger Business Strategies.
Discover Your Opportunities

5. Discover Your Opportunities

Discover Your Opportunities

Every step of the competitive analysis uncovers opportunities for your brand to grow. We provide you with key insights to help you discover where your business is doing well, where you need to improve, and which trends you need to get ahead of.

Varga Check

Uncover Opportunities.

Varga Check

Implement Stronger Business Strategies.

Ready to give your business a competitive edge?

Request a free proposal or
give us a call at 949.768.1500

Ready to give your business a competitive edge? Request a free proposal or give us a call at 949.768.1500

Talk to Our Competitor Analysis Specialist Today!

Ready to give your business a competitive edge? Request a free proposal or give us a call at 949.768.1500

Talk to Our Competitor Analysis Specialist Today!

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