A qualitative analysis summarizes each company’s product or service offerings, pricing (if applicable), website design, functionality, analytics, and much more. We use this information to build competitor profiles that compile the most helpful details and outline noteworthy similarities and differences that make it easier to strategize growth opportunities for your brand.

Our social media competitive analysis identifies which channels your competitors are using, assesses their post content, and analyzes how their audience engages with them. This provides a well-rounded idea of what works for the competition and what doesn’t. Using this, we help you build a social media marketing plan that helps you connect and engage with your target audience effectively.

We also perform a keyword analysis that investigates related industry keywords. We examine keyword search volume, keyword difficulty, and cost per click of both paid and organic keywords that you and your competitors use. From there, we put it all together to give you a target list of terms best suited for your business to use in content that will increase search visibility, engagement, and conversions.