Align your strategy, creative, and media.
Branding Services
Launch your marketing tactics quickly.
Reach your target audience through multiple channels.
Branding Services
Align your strategy, creative, and media.
Launch your marketing tactics quickly.
Reach your target audience through multiple channels.
Branding Services Designed to Create Awareness and Recognition
Branding is the process of creating a distinct identity for your company in the mind of your customers and target audience. It combines elements such as your mission, values, logo, and other design components to provide a consistent theme throughout all marketing communications. Effective branding can change how people perceive your company, drive new business, and build trust – but it can also have the opposite effect if done wrong, or not at all. If you’re ready to create a positive impact on your bottom line, contact us today to get started!
1. Tell Your Brand Story
Your brand story includes what your brand stands for and how it has evolved through the years. It will define your values and build trust with your customers. Your brand story will influence everything from your target audience, visual elements, and brand personality to build a cohesive brand strategy.
Our job is to help you develop your mission, brand promises, and core values to cultivate your entire brand story. Customers want to see what value your brand brings to the table and if your brand connects with their own beliefs and values.
Outline your Brand Story.
Develop Mission Statement, Brand Promises, and Core Values.
1. Tell Your Brand Story
Your brand story includes what your brand stands for and how it has evolved through the years. It will define your values and build trust with your customers. Your brand story will influence everything from your target audience, visual elements, and brand personality to build a cohesive brand strategy.
Our job is to help you develop your mission, brand promises, and core values to cultivate your entire brand story. Customers want to see what value your brand brings to the table and if your brand connects with their own beliefs and values.
Outline your Brand Story.
Develop Mission Statement, Brand Promises, and Core Values.
2. Identify Your Target Audience
The best way to discover your target audience is to create buyer personas. These personas act as fictional characters that describe the personality traits, behaviors, and preferences of your ideal customers.
We will conduct research by looking at data and interviewing your team to develop 3-5 buyer personas that represent your target audience. Buyer personas are critical for content creation, product development, and anything that relates to customer acquisition and retention. The better we understand your target audience, the better we will be able to communicate with them.
Research Target Audience.
Create Buyer Personas.
2. Identify Your Target Audience
The best way to discover your target audience is to create buyer personas. These personas act as fictional characters that describe the personality traits, behaviors, and preferences of your ideal customers.
We will conduct research by looking at data and interviewing your team to develop 3-5 buyer personas that represent your target audience. Buyer personas are critical for content creation, product development, and anything that relates to customer acquisition and retention. The better we understand your target audience, the better we will be able to communicate with them.
Research Target Audience.
Create Buyer Personas.
3. Design Your Visual Identity
Your brand’s visual identity is its style, and part of building your brand is finding ways to convey your company’s values and personality through various visual elements. Using your brand’s core values and buyer personas as inspiration, we help develop color palettes, typography, logos, and imagery to build an emotional connection with your target audience. Your brand’s visual identity is a powerful tool for telling your company’s story, and if done right, it can communicate a particular feeling or message without words.
Develop Logo.
Develop Color, Typography, and Other Visual Elements.
3. Design Your Visual Identity
Your brand’s visual identity is its style, and part of building your brand is finding ways to convey your company’s values and personality through various visual elements. Using your brand’s core values and buyer personas as inspiration, we help develop color palettes, typography, logos, and imagery to build an emotional connection with your target audience. Your brand’s visual identity is a powerful tool for telling your company’s story, and if done right, it can communicate a particular feeling or message without words.
Develop Logo.
Develop Color, Typography, and Other Visual Elements.
4. Define Your Brand Voice
A brand’s voice is the personality your brand takes on in all forms of communication. Just like a person’s personality and tone of voice affects how others view them, your brand voice isn’t much different. We will use your brand’s mission, values, and personas to determine the human characteristics of your brand voice. This will ensure that your brand’s voice and personality stay consistent across all marketing communications, even if multiple teams are creating content.
Determine Human Characteristics for Your Brand.
Define Brand Voice.
4. Test Your Site’s Performance
A brand’s voice is the personality your brand takes on in all forms of communication. Just like a person’s personality and tone of voice affects how others view them, your brand voice isn’t much different. We will use your brand’s mission, values, and personas to determine the human characteristics of your brand voice. This will ensure that your brand’s voice and personality stay consistent across all marketing communications, even if multiple teams are creating content.
Determine Human Characteristics for Your Brand.
Define Brand Voice.
5. Build Your Brand Style Guide
A brand style guide, sometimes referred to as brand guidelines, sets all the rules and standards that determine how your brand should be represented. Whether you’re creating a business card, crafting a tweet, or developing an entire ad campaign, a style guide ensures your work stays consistent, both visually and in tone of voice.
We present your guidelines in a digital book format to cover how different elements of your brand work together to form your brand identity. These guidelines help anyone in your company, whether they are product developers, sales managers, or marketing specialists, understand which elements to use and how they should be implemented.
Develop Brand Style Guide.
Create Digital Book for Company Use.
5. Build Your Brand Style Guide
A brand style guide, sometimes referred to as brand guidelines, sets all the rules and standards that determine how your brand should be represented. Whether you’re creating a business card, crafting a tweet, or developing an entire ad campaign, a style guide ensures your work stays consistent, both visually and in tone of voice.
We present your guidelines in a digital book format to cover how different elements of your brand work together to form your brand identity. These guidelines help anyone in your company, whether they are product developers, sales managers, or marketing specialists, understand which elements to use and how they should be implemented.
Develop Brand Style Guide.
Create Digital Book for Company Use.
Create a positive impact with your brand.
Request a free proposal or
give us a call at 949.768.1500
Create a positive impact with your brand. Request a free proposal or give us a call at 949.768.1500
Talk to Our Branding Specialist Today!
Create a positive impact with your brand. Request a free proposal or give us a call at 949.768.1500