Conversion rate optimization (CRO) is the process of making improvements to your website in order to increase your conversion rate. Its main purpose is to help you collect data and understand what motivates or stops your potential customers from completing desired actions on your website, like submitting a form or purchasing a product. Then, you can use that data to make changes to your website so that it’s more user friendly.

Successful CRO strategies start with a comprehensive competitive analysis to learn the strengths and weaknesses of your competitors. This will not only give you insightful data for your CRO strategy, but it will help you understand how your customers or potential customers think of your business vs your competitors.

When you invest in conversion rate optimization services, you’re not just optimizing your website’s performance as a marketing and sales tool, you’re also increasing your bottom line.

Tracking user behavior, such as browsing activity, scrolls, and click behavior allows you to observe how users interact with your website and what obstacles they may experience. Google Analytics and Hotjar are popular tools used to track user behavior, and when used together, they can provide valuable insights for your CRO strategy.

We will install all the appropriate tracking software to observe how users interact with various elements of your website, where they struggle, and where they drop off. We will also use heat maps as a visual representation of user engagement to help determine which sections of your website get the most interactions and which ones get the least.

There are many ways to optimize your conversion rate, but the best strategy is A/B testing. A/B testing, or split testing, is the process of comparing two versions of the same landing page to determine which one draws your audience in and produces better results.

When we conduct A/B tests, we will test different elements of your landing pages, including content, forms, headlines, and color variants. Our goal is to figure out which version performs best in order to enhance user experience and boost your conversions.