Conversion rate optimization (CRO) is the process of making improvements to your website in order to increase your conversion rate. Its main purpose is to help you collect data and understand what motivates or stops your potential customers from completing desired actions on your website, like submitting a form or purchasing a product. Then, you can use that data to make changes to your website so that it’s more user friendly.
Get Better Results with CRO
Successful CRO strategies start with a comprehensive competitive analysis to learn the strengths and weaknesses of your competitors. This will not only give you insightful data for your CRO strategy, but it will help you understand how your customers or potential customers think of your business vs your competitors.
When you invest in conversion rate optimization services, you’re not just optimizing your website’s performance as a marketing and sales tool, you’re also increasing your bottom line.
The first step of any CRO strategy is establishing your conversion goals. A conversion is essentially any action a user completes on your website, such as filling out a form or purchasing a product, and your conversion rate is the percentage of users completing these actions.
We will meet with you to define what you consider a conversion on your website and set desired goals in relation to them. Your goals may focus on improving a specific product page or they may focus on improving your overall website conversion rate. Once your goals are set, we will calculate your current conversion rate as a benchmark to monitor whether or not it improves, and by how much.
Tracking user behavior, such as browsing activity, scrolls, and click behavior allows you to observe how users interact with your website and what obstacles they may experience. Google Analytics and Hotjar are popular tools used to track user behavior, and when used together, they can provide valuable insights for your CRO strategy.
We will install all the appropriate tracking software to observe how users interact with various elements of your website, where they struggle, and where they drop off. We will also use heat maps as a visual representation of user engagement to help determine which sections of your website get the most interactions and which ones get the least.
The number one reason a person leaves a website is when it’s confusing to navigate. If your website is tough to navigate or isn’t mobile-friendly, visitors will become frustrated and leave. The best way to evaluate your website’s user experience is by conducting usability tests.
Usability tests provide an unbiased, direct examination of your website user experience and allow you to uncover any issues that may prevent your target audience from converting.
When conducting usability tests, we will record a sample of participants as they complete a series of tasks. We will observe how they navigate your site, if they complete tasks successfully, and where they encounter problems. Our goal is to uncover opportunities to create an intuitive website user experience for your target audience and improve your conversion rate.
There are many ways to optimize your conversion rate, but the best strategy is A/B testing. A/B testing, or split testing, is the process of comparing two versions of the same landing page to determine which one draws your audience in and produces better results.
When we conduct A/B tests, we will test different elements of your landing pages, including content, forms, headlines, and color variants. Our goal is to figure out which version performs best in order to enhance user experience and boost your conversions.
For every change we make to your website and landing pages, we will monitor and report on various metrics that are relevant to your goals and conversions. We’ll also give you a rundown of the experiments we conducted and what changes we plan to make the next month.
