Conversion rate optimization (CRO) is the process of making improvements to your website in order to increase your conversion rate. Its main purpose is to help you collect data and understand what motivates or stops your potential customers from completing desired actions on your website, like submitting a form or purchasing a product. Then, you can use that data to make changes to your website so that it’s more user friendly.
Successful CRO strategies start with a comprehensive competitive analysis to learn the strengths and weaknesses of your competitors. This will not only give you insightful data for your CRO strategy, but it will help you understand how your customers or potential customers think of your business vs your competitors.
When you invest in conversion rate optimization services, you’re not just optimizing your website’s performance as a marketing and sales tool, you’re also increasing your bottom line.