Branding Services

Varga Align Icon

Align your
strategy, creative,
and media

Varga Launch Icon

Launch your
marketing
tactics quickly

Varga Reach Icon

Reach your target
audience through
multiple channels

Talk to Our Branding Specialist Today!

Branding Services

Varga Align Icon

Align your
strategy, creative,
and media

Varga Launch Icon

Launch your
marketing
tactics quickly

Varga Reach Icon

Reach your target
audience through
multiple channels

Talk to Our Branding Specialist Today!

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  2. Branding Services 2023

Branding Services Designed to Create Awareness and Recognition

Branding is the process of creating a distinct identity for your company in the mind of your customers and target audience. It combines elements such as your mission, values, logo, and other design components to provide a consistent theme throughout all marketing communications. Effective branding can change how people perceive your company, drive new business, and build trust – but it can also have the opposite effect if done wrong, or not at all. If you’re ready to create a positive impact on your bottom line, contact us today to get started!

Why Varga?

Why Varga?

We Get It Done

Varga was created because we saw so many marketing companies missing deadlines. We would ask ourselves why we are paying for marketing services if projects weren’t progressing, and the communication was inconsistent. When we set deadlines, we do our best to keep them, and if there is a need for more time, we are transparent and communicate with our clients.

We Get Personal

No two businesses are alike, so their strategies shouldn’t be either. Say goodbye to cookie-cutter agencies and hello to personalization. We take the time to get to know our clients so we can provide customized recommendations for their brand and goals.

We Are a Full-Service Marketing Agency

We don’t just stop at SEO. As a full-service marketing agency, Varga offers supporting services like PPC, content marketing, social media services, brand development, and website design. We’ll create customized strategies for all of your needs.

We Get It Done

Varga was created because we saw so many marketing companies missing deadlines. We would ask ourselves why we are paying for marketing services if projects weren’t progressing, and the communication was inconsistent. When we set deadlines, we do our best to keep them, and if there is a need for more time, we are transparent and communicate with our clients.

We Get Personal

No two businesses are alike, so their strategies shouldn’t be either. Say goodbye to cookie-cutter agencies and hello to personalization. We take the time to get to know our clients so we can provide customized recommendations for their brand and goals.

We Are a Full-Service Marketing Agency

We don’t just stop at SEO. As a full-service marketing agency, Varga offers supporting services like PPC, content marketing, social media services, brand development, and website design. We’ll create customized strategies for all of your needs.

1

Tell Your Brand Story

Your brand story includes what your brand stands for and how it has evolved through the years. It will define your values and build trust with your customers. Your brand story will influence everything from your target audience, visual elements, and brand personality to build a cohesive brand strategy.

Our job is to help you develop your mission, brand promises, and core values to cultivate your entire brand story. Customers want to see what value your brand brings to the table and if your brand connects with their own beliefs and values.

Varga Check

Outline your Brand Story.

Varga Check

Develop Mission Statement, Brand Promises, and Core Values.

1

Tell Your Brand Story

Your brand story includes what your brand stands for and how it has evolved through the years. It will define your values and build trust with your customers. Your brand story will influence everything from your target audience, visual elements, and brand personality to build a cohesive brand strategy.

Our job is to help you develop your mission, brand promises, and core values to cultivate your entire brand story. Customers want to see what value your brand brings to the table and if your brand connects with their own beliefs and values.

Varga Check

Outline your Brand Story.

Varga Check

Develop Mission Statement, Brand Promises, and Core Values.

Identify Your Target Audience

The best way to discover your target audience is to create buyer personas. These personas act as fictional characters that describe the personality traits, behaviors, and preferences of your ideal customers.

We will conduct research by looking at data and interviewing your team to develop 3-5 buyer personas that represent your target audience. Buyer personas are critical for content creation, product development, and anything that relates to customer acquisition and retention. The better we understand your target audience, the better we will be able to communicate with them.

Varga Check

Research Target Audience.

Varga Check

Create Buyer Personas.

2

2

Identify Your Target Audience

The best way to discover your target audience is to create buyer personas. These personas act as fictional characters that describe the personality traits, behaviors, and preferences of your ideal customers.

We will conduct research by looking at data and interviewing your team to develop 3-5 buyer personas that represent your target audience. Buyer personas are critical for content creation, product development, and anything that relates to customer acquisition and retention. The better we understand your target audience, the better we will be able to communicate with them.

Varga Check

Research Target Audience.

Varga Check

Create Buyer Personas.

3

Design Your Visual Identity

Your brand’s visual identity is its style, and part of building your brand is finding ways to convey your company’s values and personality through various visual elements. Using your brand’s core values and buyer personas as inspiration, we help develop color palettes, typography, logos, and imagery to build an emotional connection with your target audience. Your brand’s visual identity is a powerful tool for telling your company’s story, and if done right, it can communicate a particular feeling or message without words.

Varga Check

Develop Logo.

Varga Check

Develop Color, Typography, and Other Visual Elements.

3

Design Your Visual Identity

Your brand’s visual identity is its style, and part of building your brand is finding ways to convey your company’s values and personality through various visual elements. Using your brand’s core values and buyer personas as inspiration, we help develop color palettes, typography, logos, and imagery to build an emotional connection with your target audience. Your brand’s visual identity is a powerful tool for telling your company’s story, and if done right, it can communicate a particular feeling or message without words.

Varga Check

Develop Logo.

Varga Check

Develop Color, Typography, and Other Visual Elements.

Define Your Brand Voice

A brand’s voice is the personality your brand takes on in all forms of communication. Just like a person’s personality and tone of voice affects how others view them, your brand voice isn’t much different. We will use your brand’s mission, values, and personas to determine the human characteristics of your brand voice. This will ensure that your brand’s voice and personality stay consistent across all marketing communications, even if multiple teams are creating content.

Varga Check

Determine Human Characteristics for Your Brand.

Varga Check

Define Brand Voice.

4

4

Define Your Brand Voice

A brand’s voice is the personality your brand takes on in all forms of communication. Just like a person’s personality and tone of voice affects how others view them, your brand voice isn’t much different. We will use your brand’s mission, values, and personas to determine the human characteristics of your brand voice. This will ensure that your brand’s voice and personality stay consistent across all marketing communications, even if multiple teams are creating content.

Varga Check

Determine Human Characteristics for Your Brand.

Varga Check

Define Brand Voice.

5

Build Your Brand Style Guide

A brand style guide, sometimes referred to as brand guidelines, sets all the rules and standards that determine how your brand should be represented. Whether you’re creating a business card, crafting a tweet, or developing an entire ad campaign, a style guide ensures your work stays consistent, both visually and in tone of voice.

We present your guidelines in a digital book format to cover how different elements of your brand work together to form your brand identity. These guidelines help anyone in your company, whether they are product developers, sales managers, or marketing specialists, understand which elements to use and how they should be implemented.

Varga Check

Develop Brand Style Guide.

Varga Check

Create Digital Book for Company Use.

5

Build Your Brand Style Guide

A brand style guide, sometimes referred to as brand guidelines, sets all the rules and standards that determine how your brand should be represented. Whether you’re creating a business card, crafting a tweet, or developing an entire ad campaign, a style guide ensures your work stays consistent, both visually and in tone of voice.

We present your guidelines in a digital book format to cover how different elements of your brand work together to form your brand identity. These guidelines help anyone in your company, whether they are product developers, sales managers, or marketing specialists, understand which elements to use and how they should be implemented.

Varga Check

Develop Brand Style Guide.

Varga Check

Create Digital Book for Company Use.

Create a positive impact with your brand.
Request a free proposal or give us a call at 949.768.1500

Create a positive impact with your brand. Request a free proposal or give us a call at 949.768.1500

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