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May 1, 2011 - From Response magazine
DR Hits the Nail on the Head
Hardware marketers’ success hinges on all facets of DR as brands strive to connect with consumers taking back their yards.
April 12, 2011 - From Varga Media Solutions, Inc.
Varga’s Methodology Outperforms Top Competitor, Wins Verizon Business
A senior planner on the Verizon Fios account at GlobalHue, a leading agency in culture-based marketing, reported that a Hispanic targeted door hanger campaign completed by Varga Media Solutions, Inc. yielded results exceeding their client’s cost-per-call goal by more than 15%.
April 7, 2011 - From HispanicMPR.com
Don’t Rely on Census Bureau Survey Results to Drive Your Hispanic Targeting
The growth of the Hispanic market is certainly not a secret. In fact, this market is expected to account for nearly 11% of the nation’s total buying power by 2015 according to the Selig Center for Economic Growth. Many marketers have been anxiously awaiting the 2010 census results to assist in devising marketing plans that accommodate the emerging Hispanic market.
March 23, 2011 - From Adage
CBS: Viewers' Age and Sex Shouldn't Matter to Marketers
Age and sex don't matter when it comes to TV ad effectiveness, said CBS Corp. Chief Research Officer David Poltrack, who has teamed with Nielsen to create what he called a historic move to replace demographics with a new model for TV planning and buying, based on viewer behavior and attitudes.
March 10, 2011 - From TIME
Data Mining: How Companies Now Know Everything About You
Three hours after I gave my name and e-mail address to Michael Fertik, the CEO of Reputation.com, he called me back and read my Social Security number to me. "We had it a couple of hours ago," he said. "I was just too busy to call." In the past few months, I have been told many more-interesting facts about myself than my Social Security number.
February 22, 2011 - From Varga Media Solutions, Inc.
Varga Urges Marketers: Don’t Rely on Census Bureau Survey Results to Drive Your Hispanic Targeting
Varga Media Solutions, Inc., one of the nation’s leading providers of direct to consumer advertising, is urging marketers not to rely on the 2010 census results when determining where to deploy new campaigns targeting the growing Hispanic population in the United States.
October 26, 2010 - From Varga Media Solutions, Inc.
Ralphs Grocery Collects 11% Redemption from Varga Door Hangers
Ralphs Grocery Company reported an 11% coupon redemption rate from a door hanger campaign developed and executed by Varga Media Solutions, Inc., for a grand re-opening in southern California. The door hangers were part of an extended promotion following a three month renovation to announce the debut of the company’s first-of-its-kind Ralphs Signature store, located in Midtown Los Angeles.
September 29, 2010 - From Varga Media Solutions, Inc.
Why Varga Media Solutions Went Postal
Varga Media Solutions, Inc., one of the nation’s leading providers of door hanger advertising, announced today the introduction of a new targeting method which will increase the effectiveness of targeted front-door marketing campaigns. Under this new method, campaigns executed by Varga are built utilizing United States Postal Service geographies, rather than the Census Bureau geographies currently being used throughout the door hanger industry.